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For Companies At a Glance
- Tasks: Drive digital strategy and enhance customer experiences on our website.
- Company: Join Lotus Cars, a leader in high-performance sports cars with a rich history.
- Benefits: Enjoy 25 days holiday, private healthcare, and an employee car ownership scheme.
- Other info: Work in a dynamic environment with opportunities for travel and career growth.
- Why this job: Be part of a pioneering team transforming the automotive industry with electric innovation.
- Qualifications: Experience in digital content, CRM, and strong project management skills required.
The predicted salary is between 45000 - 55000 £ per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Digital Channel & CRM Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
What you'll do
- Support the development of the Global .com Strategy
- Have a strong vision about how CX should be on the website
- Build, optimize and develop the website in alignment with key stakeholders
- Operate the CMS
- Analyze the data to enhance your understanding of our users and deliver insights that drive personalized experiences
- Create top notch, state of the art SEO friendly pages (in all languages)
- Responsible for the website performance to achieve business objectives
- Manage CRM system and deliver communication campaigns towards actual customers and prospects
- Analyze data on a regular basis through existing platforms, including LookerStudio (Google) and Salesforce.
- Provide regular reporting
- Agency management on a daily basis and budget management
What you'll bring
Essential:
- Proven experience in digital content, CRM, project management, publishing, and distribution.
- Proficiency in using content management systems (CMS) and digital publishing tools.
- Strong understanding of HTML, CSS, and JavaScript.
- Strong understanding of SEO best practices and content optimization.
- Affinity with UX and UI design.
- Ability to work with minimal supervision and excellent attention to detail.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong project management skills with the ability to meet tight deadlines.
- Familiarity with analytics tools to measure content performance.
Desirable:
- Experience in Automotive
- Additional languages
What we offer
In addition to a competitive salary, you will have access to the following benefits:
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus - non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family Friendly policies.
- Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information
This role will be working from our Coventry office. This role will be working on-site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions. Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Digital Channel & CRM Manager in Coventry employer: Group Lotus
Contact Detail:
Group Lotus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Channel & CRM Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Lotus Cars. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in digital content and CRM.
✨Tip Number 3
Prepare for the interview by researching Lotus Cars and their recent projects. Knowing about their electric future and how you can contribute will impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining the Lotus family.
We think you need these skills to ace Digital Channel & CRM Manager in Coventry
Some tips for your application 🫡
Show Your Passion for Digital: When you're writing your application, let your enthusiasm for digital channels and CRM shine through. We want to see how your experience aligns with our vision for enhancing customer experiences on our website.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Digital Channel & CRM Manager role. Highlight relevant skills like CMS proficiency, SEO knowledge, and project management experience that match what we're looking for.
Be Data-Driven: Since data analysis is key in this role, mention any tools you've used to analyse user behaviour or measure content performance. Show us how you can turn insights into action to improve customer engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Lotus Cars!
How to prepare for a job interview at Group Lotus
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital content, CRM systems, and project management. Familiarise yourself with the tools mentioned in the job description, like CMS platforms and analytics tools. Being able to discuss your experience with these will show that you're ready to hit the ground running.
✨Showcase Your SEO Skills
Prepare to talk about your understanding of SEO best practices and how you've applied them in past roles. Bring examples of SEO-friendly pages you've created or optimised, and be ready to discuss how you measure their performance. This will demonstrate your ability to create top-notch content that drives results.
✨Demonstrate Your Analytical Mindset
Since the role involves analysing data to enhance user experiences, be prepared to discuss how you've used data in previous positions. Share specific examples of insights you've gained from analytics tools and how those insights led to improved customer experiences or campaign success.
✨Communicate Clearly and Creatively
As excellent communication skills are essential for this role, practice articulating your thoughts clearly and confidently. Think about how you can creatively present your ideas during the interview. Whether it's discussing a project or explaining a complex concept, clarity and creativity will set you apart.