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- Tasks: Manage digital channels and CRM to enhance user experiences and achieve business goals.
- Company: Join Lotus Cars, a leading sports car manufacturer with a rich history and innovative future.
- Benefits: Competitive salary, employee car ownership scheme, family-friendly policies, and exclusive discounts.
- Why this job: Be part of a pioneering team transforming the automotive industry with cutting-edge electric vehicles.
- Qualifications: Experience in digital content, CRM, project management, and strong SEO knowledge.
- Other info: Dynamic work environment in Coventry with opportunities for travel and career growth.
The predicted salary is between 45000 - 55000 £ per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Digital Channel & CRM Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary
You are responsible for the day-to-day channel operations and performance to deliver best in class experiences and support the achievement of the business objectives.
What you’ll do:
- Support the development of the Global .com Strategy
- Have a strong vision about how CX should be on the website
- Build, optimize and develop the website in alignment with key stakeholders
- Operate the CMS
- Analyze the data to enhance your understanding of our users and deliver insights that drive personalized experiences
- Create top notch, state of the art SEO friendly pages (in all languages)
- Responsible for the website performance to achieve business objectives
- Manage CRM system and deliver communication campaigns towards actual customers and prospects
- Analyze data on a regular basis through existing platforms, including LookerStudio (Google) and Salesforce
- Agency management on a daily basis and budget management
What you’ll bring:
- Proven experience in digital content, CRM, project management, publishing, and distribution
- Proficiency in using content management systems (CMS) and digital publishing tools
- Strong understanding of SEO best practices and content optimization
- Affinity with UX and UI design
- Ability to work with minimal supervision and excellent attention to detail
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Strong project management skills with the ability to meet tight deadlines
- Familiarity with analytics tools to measure content performance
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
- Access to the Employee Car Ownership Scheme
- Group income protection based on length of service
- Family Friendly policies
- Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT
Additional Information:
This role will be working from our Coventry office. This role will be working on-site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions. Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT. As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Digital Channel And CRM Manager in Coventry employer: Group Lotus
Contact Detail:
Group Lotus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Channel And CRM Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Lotus Cars. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital content and CRM projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for the interview by researching Lotus Cars and their recent projects. Knowing their latest innovations will help you stand out and show your genuine interest in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Lotus family.
We think you need these skills to ace Digital Channel And CRM Manager in Coventry
Some tips for your application 🫡
Show Your Passion for Digital: When you're writing your application, let your enthusiasm for digital channels and CRM shine through. We want to see that you’re not just ticking boxes but genuinely excited about creating top-notch user experiences.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Digital Channel & CRM Manager role. Highlight your relevant experience in digital content, project management, and SEO best practices. We love seeing how your skills align with our needs!
Be Data-Driven: Since this role involves a lot of data analysis, don’t forget to mention any experience you have with analytics tools like LookerStudio or Salesforce. Show us how you've used data to drive decisions and improve performance in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Lotus family!
How to prepare for a job interview at Group Lotus
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital content, CRM systems, and SEO best practices. Be ready to discuss how you've used these tools in past roles and how they can benefit the company’s objectives.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like LookerStudio and Salesforce. Think of specific examples where your data analysis led to improved user experiences or successful campaigns.
✨Demonstrate Your Project Management Prowess
Be ready to share examples of projects you've managed, especially those with tight deadlines. Highlight your ability to work independently while keeping an eye on the details that matter.
✨Emphasise Your Creative Problem-Solving
Lotus values creativity, so come prepared with examples of how you've tackled challenges in innovative ways. Whether it’s enhancing user experience or optimising website performance, show them your unique approach.