At a Glance
- Tasks: Drive retail performance and enhance customer experience through data-led insights and strategic marketing.
- Company: Join Lotus Cars, a pioneering sports car manufacturer with a rich history and innovative future.
- Benefits: Enjoy 25 days holiday, private healthcare, annual bonus, and exclusive employee discounts.
- Other info: Work on-site in Coventry with opportunities for travel and career growth.
- Why this job: Be part of a dynamic team shaping the future of luxury automotive marketing.
- Qualifications: Experience in retail marketing and strong analytical skills are essential.
The predicted salary is between 49500 - 60500 £ per year.
We are seeking a commercially driven Retail Marketing professional to join our team, responsible for driving performance across our dealer network and enhancing customer experience through data-led insight, strategic marketing execution, and strong stakeholder collaboration.
You will play a key role in monitoring and improving retail performance across the network, translating commercial strategy into actionable dealer-level initiatives, and ensuring consistent delivery of premium brand standards.
Working closely with regional teams and central stakeholders, you will help shape and deliver initiatives that improve sales performance, customer retention, and overall network effectiveness.
This is a highly visible role within a fast-paced, international environment where insight, influence, and execution excellence are critical to success.
We reserve the right to close this advert earlier if we receive a high volume of suitable applications.
What you'll do
- Monitor, analyse and optimise dealer network performance using key retail KPIs including sales conversion, lead-to-sale ratios, stock turnover and aftersales penetration
- Identify performance gaps across the network and develop clear, data-driven recommendations to improve commercial outcomes
- Lead and support retail performance improvement initiatives aligned with broader commercial and brand strategy
- Translate central strategy into practical, market-specific dealer actions and execution plans
- Partner with Regional and Area Managers to review dealership performance, challenge underperformance constructively, and identify growth opportunities
- Evaluate and track the effectiveness of local action plans, ensuring outcomes are measurable and aligned to commercial objectives
- Develop and maintain automated reporting tools and BI dashboards to improve visibility and decision-making
- Conduct competitive benchmarking and luxury retail analysis to identify best practice and performance improvement opportunities
- Own and support aftersales and lifecycle marketing initiatives in collaboration with CRM and customer teams
- Support rollout of national and local marketing campaigns at dealer level, ensuring consistency with brand standards
- Develop dealer marketing toolkits to enable consistent and scalable local activation
- Oversee demo vehicle strategy and utilisation in line with commercial objectives and customer experience standards
- Manage and review dealer marketing investments and ensure compliance with visual merchandising and brand guidelines
- Implement dealer performance scoring and reporting systems to improve transparency and accountability
- Conduct dealership audits and mystery shopping to assess customer journey, compliance, and retail execution standards
- Support onboarding and ongoing development of dealers to ensure alignment with brand expectations
- Foster strong engagement across the dealer network and promote a performance-driven culture
Qualifications and Experience
- Demonstrable experience in retail marketing, dealer network management, automotive, or luxury brand environments
- Strong analytical capability with the ability to interpret data and translate insight into commercial action
- Experience working with BI tools such as Power BI or Tableau, alongside advanced Excel and Power Point skills
- Proven ability to influence and engage senior stakeholders in a matrix or international organisation
- Experience delivering marketing or performance improvement initiatives in a fast-paced commercial environment
- Understanding of CRM, customer lifecycle marketing, and retention strategies
- Strong communication skills with the ability to present complex data in a clear and compelling way
- A degree in Business, Economics, Marketing, Data Analytics, or equivalent professional experience
- Fluency in English; additional European languages such as German or French would be advantageous
- Demonstrable experience gained in progressively responsible roles within a relevant commercial or retail environment, This role will be working from our Coventry office.
This role will be working on-site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in the UK without VISA sponsorship.
Lotus Cars builds world‑class, high‑performance and lightweight sports cars that are sold all around the world., Group Lotus is a leading sports car manufacturer with a 75‑year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track.
Today we are transforming into a truly global performance car brand focused on the electrical future.
In 2022 we launched the Eletre, the world's first all‑electric hyper‑SUV, and in 2023 Emeya, our fully‑electric Hyper‑GT.
As part of the Lotus team, you push boundaries.
Those of the car industry and of your own.
Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life.
At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization.
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process.
If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
- STEP OUTSIDE THE ORDINARY - Lotus Cars
- In addition to a competitive salary, you will have access to the following benefits:
- 25 days' holiday plus bank holidays.
- Pension scheme access.
- Annual bonus - non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family Friendly policies.
- Exclusive Employee discount, wellbeing and recognition platform #For USLOT.
- #J-18808-Ljbffr
Retail Marketing Manager in Coventry employer: Group Lotus PLC
Lotus Cars is an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and personal growth. As a Retail Marketing Manager based in Coventry, you will benefit from competitive salaries, generous holiday allowances, and access to private healthcare, all while working in a fast-paced environment that values diversity and collaboration. With opportunities for professional development and a commitment to employee well-being, Lotus Cars is dedicated to creating a rewarding workplace where every team member can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Group Lotus PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Group Lotus PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Group Lotus PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Group Lotus PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Group Lotus PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Group Lotus PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Group Lotus PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Group Lotus PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Group Lotus PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Group Lotus PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
