At a Glance
- Tasks: Drive sales and build relationships with clients in a fast-paced environment.
- Company: Join groundcover, a leader in cloud-native observability solutions.
- Benefits: Competitive salary, dynamic team culture, and opportunities for growth.
- Other info: Fast-paced environment with a focus on continuous learning and personal accountability.
- Why this job: Be part of a revolutionary tech company and make an impact in the EMEA market.
- Qualifications: 3+ years in sales, strong communication skills, and a competitive spirit.
The predicted salary is between 63000 - 77000 £ per year.
Your first job is to win. You will not win every deal, but you must never be outsold. groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As part of our Sales team, you won’t just sell a product, you’ll help show engineering and operations teams why groundcover is the clear, modern choice.
As systems evolve toward AI-powered services and LLM-based applications, observability must evolve with them. groundcover is built for this reality, enabling teams to understand performance, reliability, and behaviour across microservices, infrastructure, and AI workloads.
The role involves taking groundcover’s game-changing, cost-effective, value-driven observability solution to market in EMEA. You will work with an EMEA leader who has built, scaled and successfully exited businesses multiple times, learn a proven go-to-market and sales execution playbook first-hand, and be expected to apply it, improve it and help build a winning organisation. This is initially an onsite role in our London office.
We are building a high-performance team where success is expected and everyone is responsible for the culture. We value continuous learning and people who go the extra mile for customers and colleagues, challenge assumptions, seek feedback and raise the standard for the whole team. We believe it is okay to fail… once. Take intelligent risks, own your mistakes, learn quickly and try not to repeat them. Compete relentlessly, prepare thoroughly and take personal responsibility for the outcome. Losing a deal can happen; being outworked should not.
You will:
- Build a plan to exceed your quota, then forecast, negotiate and close to beat it
- Focus heavily on outbound prospecting: a minimum of 3 new meetings per week, with a goal of building 3x pipeline against quota
- Beat the competition
- Learn and use MEDDICC
- Build champions and strong relationships with prospects and existing clients
- Drive joint efforts with SDR and SE to close initial deals, then expand groundcover’s footprint into different teams and additional business units
- Conduct market research and competitor analysis to identify potential clients and market trends
- Collaborate with internal teams to deliver effective solutions and meet client needs
- Provide exceptional customer service and address client concerns or issues
- Monitor and report on sales activities, pipeline and performance metrics in CRM
- Share what works and support your colleagues
Requirements:
- 3+ years of experience as a sales hunter in a start-up/scale-up SaaS company with a focus on new logo acquisition
- At least 1 year of previous experience as a successful BDR/SDR
- Proven experience with the EMEA market
- Proven and consistent track record of meeting and exceeding sales quotas
- Evidence that you have built champions
- Degree educated, combined with street smarts
- Ability to travel across EMEA (face-to-face customer meetings) and to the USA
- Evidence of being competitive and succeeding, with genuine accountability for your results
- Intellectual curiosity and a growth mindset: you seek coaching, ask sharp questions and keep developing your sales and technical understanding
- Excellent communication and negotiation skills and a strong understanding of the industry and market dynamics
- Self-motivated, proactive, and able to work effectively both independently and as part of a team
- Open to change: this is a hyper-scale opportunity and things will move fast
Bonus:
- Experience selling Log Analytics/Monitoring/APM
- Experience selling cloud technologies (AWS/GCP/Azure)
Account Executive - London employer: groundcover
groundcover is an attractive employer due to its focus on professional growth and learning opportunities. Employees benefit from working alongside experienced leaders and contributing to innovative solutions in the observability space. The company's dynamic work culture fosters collaboration and success.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive - London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Account Executive - London at groundcover, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including groundcover. Tailor your message to explain why you’re drawn to them and how you can contribute as a Account Executive - London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Account Executive - London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for groundcover:When writing your cover letter, make sure to tailor your message specifically for groundcover. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at groundcover
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show groundcover that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show groundcover that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with groundcover’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
