At a Glance
- Tasks: Drive sales by building relationships, exceeding quotas, and conducting market research.
- Company: Join a fast-growing Series C startup revolutionising observability for cloud-native environments.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Onsite role in London with potential for rapid career advancement.
- Why this job: Be part of an innovative team shaping the future of observability in AI-powered services.
- Qualifications: 3+ years in SaaS sales, strong communication skills, and a competitive mindset.
The predicted salary is between 40500 - 49500 £ per year.
Groundcover is a fast-growing Series C startup delivering the industry’s most modern observability platform for cloud-native environments. Powered by BYOC and eBPF and designed for Kubernetes from day one, our platform delivers full stack observability with dramatically lower cost, operational overhead, and complexity. As systems evolve toward AI-powered services and LLM-based applications, observability must evolve with them. Groundcover is built for this reality, enabling teams to understand performance, reliability, and behaviour across microservices, infrastructure, and AI workloads.
Responsibilities:
- Build a plan to exceed your quota, then forecast, negotiate and close to beat it.
- Focus heavily on outbound prospecting: a minimum of 3 new meetings per week, with a goal of building 3x pipeline against quota.
- Beat the competition.
- Learn and use MEDDICC.
- Build champions and strong relationships with prospects and existing clients.
- Drive joint efforts with SDR and SE to close initial deals, then expand Groundcover’s footprint into different teams and additional business units.
- Conduct market research and competitor analysis to identify potential clients and market trends.
- Collaborate with internal teams to deliver effective solutions and meet client needs.
- Provide exceptional customer service and address client concerns or issues.
- Monitor and report on sales activities, pipeline and performance metrics in CRM.
- Share what works and support your colleagues.
Requirements:
- 3+ years of experience as a sales hunter in a start-up/scale-up SaaS company with a focus on new logo acquisition.
- At least 1 year of previous experience as a successful BDR/SDR.
- Proven experience with the EMEA market.
- Proven and consistent track record of meeting and exceeding sales quotas.
- Evidence that you have built champions.
- Degree educated, combined with street smarts.
- Ability to travel across EMEA (face-to-face customer meetings) and to the USA.
- Evidence of being competitive and succeeding, with genuine accountability for your results.
- Intellectual curiosity and a growth mindset: you seek coaching, ask sharp questions and keep developing your sales and technical understanding.
- Excellent communication and negotiation skills and a strong understanding of the industry and market dynamics.
- Self-motivated, proactive, and able to work effectively both independently and as part of a team.
- Open to change: this is a hyper-scale opportunity and things will move fast.
Preferred:
- Experience selling Log Analytics/Monitoring/APM.
- Experience selling cloud technologies (AWS/GCP/Azure).
This is initially an onsite role in our London office.
Account executive in observability in London employer: groundcover
groundcover is an attractive employer due to its focus on professional growth and learning opportunities. Employees benefit from working alongside experienced leaders and contributing to innovative solutions in the observability space. The company's dynamic work culture fosters collaboration and success.
StudySmarter Expert Advice🤫
We think this is how you could land Account executive in observability in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Account executive in observability at groundcover, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including groundcover. Tailor your message to explain why you’re drawn to them and how you can contribute as a Account executive in observability. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Account executive in observability in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for groundcover:When writing your cover letter, make sure to tailor your message specifically for groundcover. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at groundcover
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show groundcover that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show groundcover that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with groundcover’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
