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- Tasks: Lead marketing strategy and manage campaigns for Belgravia's retail destinations.
- Company: Join Grosvenor, a forward-thinking company committed to inclusivity.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a vibrant community while honing your marketing skills.
- Qualifications: Experience in marketing campaigns and event planning; creativity is a must!
- Other info: Dynamic role with a focus on collaboration and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
The purpose of this role is to lead our Belgravia marketing strategy and deliver all day-to-day marketing activity for each of Pimlico Road, Belgravia Village and Motcomb Street. Core activities will involve organising marketing events, leading on digital marketing activity and organising targeted PR to support the success of our retail occupiers. The Marketing Manager will work closely with the Belgravia Asset Managers and the Belgravia Retail Director, as well as external PR advisors and other key external consultants to deliver the strategy.
Key responsibilities
- Be responsible for execution of the marketing strategy for each Belgravia retail destination.
- Manage all day-to-day marketing activities and campaigns for the three Belgravia retail destinations, working in conjunction with External PR and Marketing Consultants.
- Manage each of the retail street location brands and act as a custodian of corporate brand values and identity.
- Lead on the planning and delivery of all promotional campaigns, in-person events and the creation and organization of any advertising or promotional material.
- Attract, review and recommend potential strategic partner relationships for one-off promotional activities or advertising opportunities across Belgravia.
- Work with the digital marketing manager to update required digital channels and support digital marketing campaigns in line with the strategy (including social media).
- Act as a key point of contact for occupiers, partnership organisations and key stakeholders on all marketing matters.
- Attend property industry and community events and liaise regularly with retail occupiers to ensure our efforts are supporting their success and amplifying their own marketing efforts.
- Oversee the marketing budget for Belgravia, tracking and monitoring spend.
- Monitor the effectiveness of each marketing and PR campaign. Analyse results of the marketing activity and present return-on-investment metrics.
- Maintain effective internal communications to ensure that all relevant business functions are kept informed of marketing objectives and activities, acting as a conduit between the retail and corporate marketing teams.
Key requirements
- Track record of delivering marketing campaigns, ideally within a retail or destination context.
- Experience in event planning and delivery.
- Sound understanding of marketing principles.
- Able to think strategically and deliver project goals.
- Strong analytical and project management skills.
- Confident communicator, with excellent presentation skills and creative outlook.
- Strong leadership and influencing skills.
- Good interpersonal skills and ability to build close-knit relationships with external agencies and stakeholders.
- Have a can-do attitude, willing to go the extra mile and problem solve.
- A qualification in Marketing, Management or Business Studies (preferred, not essential).
We know flexibility is important and take a hybrid approach to working, please contact us for further details. Grosvenor is proud to be a Disability Confident Committed employer. If you would like to speak with us for more detail, please contact us. We want you to have every opportunity to show us your strengths. There are adjustments available for our process, please contact us to discuss.
Marketing Manager in London employer: Grosvenor Group
Contact Detail:
Grosvenor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Attend industry events and community gatherings to meet potential employers and make connections. Don’t be shy; introduce yourself and chat about your passion for marketing!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, events, and any digital content you've worked on. This will give you an edge when discussing your experience with potential employers.
✨Tip Number 3
Be proactive! Reach out to companies you're interested in, even if they haven't advertised a position. A friendly email expressing your interest can open doors and lead to opportunities.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Make sure to tailor your application to highlight how your skills align with our marketing strategy.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Marketing Manager role. Highlight your track record in delivering marketing campaigns, especially in retail or destination contexts, to grab our attention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and project management skills. Tell us how you can lead marketing activities and support our retail occupiers effectively.
Show Off Your Analytical Skills: We love numbers! Include examples of how you've monitored and analysed marketing campaign effectiveness in the past. This will demonstrate your ability to present return-on-investment metrics, which is key for this role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Grosvenor Group
✨Know Your Marketing Strategy
Before the interview, make sure you understand the marketing strategy for Belgravia. Research the area, its retail landscape, and any recent campaigns that have been successful. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Event Planning Skills
Since event planning is a key part of this role, come prepared with examples of events you've organised in the past. Highlight your ability to manage logistics, engage stakeholders, and deliver successful outcomes. This will demonstrate your hands-on experience and strategic thinking.
✨Demonstrate Analytical Skills
Be ready to discuss how you've measured the success of previous marketing campaigns. Bring specific metrics or case studies that showcase your analytical skills and how you've used data to inform decisions. This will show that you can track ROI effectively.
✨Build Rapport with Stakeholders
During the interview, emphasise your interpersonal skills and ability to build relationships. Share examples of how you've collaborated with external agencies or stakeholders in the past. This will highlight your fit for a role that requires strong communication and partnership management.
