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- Tasks: Lead paid media strategy and execution across Meta, Google, and TikTok for UK and US markets.
- Company: Join Groove Pillows, the UK's most reviewed ergonomic pillow brand focused on enhancing sleep quality.
- Benefits: Flexible remote work, competitive pay, and potential for long-term commitment.
- Why this job: Make a real impact in a fast-growing company dedicated to improving well-being through better sleep.
- Qualifications: D2C experience in e-commerce, strong analytical and creative skills required.
- Other info: Work in a dynamic, agile team with excellent career growth opportunities.
The predicted salary is between 25 - 35 £ per hour.
Groove Pillows is dedicated to helping individuals achieve better sleep and wake up feeling refreshed. With a strong belief that quality sleep leads to better days, we aim to enhance our customers’ overall well-being. As the UK’s most reviewed ergonomic pillow brand, we are looking for a Paid Acquisition Manager to lead the planning, strategy and execution of our paid media channels - Meta, Google, and TikTok - across UK and US markets.
This Paid Media role is a mix of both strategy and execution in a small, agile digital team. Your time will be spread across performance analysis, creative strategy, tools, process and channel optimisation, while also managing campaigns alongside external partners.
We’re exclusively looking for an experienced and communicative strategist, with D2C client side and analytical experience, willing to fully absorb our brand and audience nuances and also happy maintaining and executing ongoing quality once channels are scaled and stable.
Groove Pillows is a true scale-up, growing rapidly and has scaling projects in every area of the business; yet a meticulous and well planned approach is the secret to our success and the senior team we’re building is instinctively aligned with these values.
The paid channels are currently led by our MD and the onboarding and ongoing strategy will be in collaboration with her, including a handover of the current paid landscape and insights into the commercial priorities of the business. In light of this, there is real potential for a senior, longer term role beyond the initial contract.
Responsibilities include:
- Join and eventually lead existing external performance marketing meetings, contributing to strategy discussions and owning the data and reporting actions.
- Past performance analysis project - collating ideas for creative refreshes, copy upgrades and spend recommendations.
- Build out systematic, longer-term creative strategy in line with brand and audience goals.
- Build a marketing mix model for forecasting and analysing channel performance and efficiency.
- D2C experience scaling paid acquisition for UK e-commerce retail brand.
- Truly analytical, with mathematical reasoning and data presentation skills.
- Experience translating commercial goals into winning creative briefs.
You would consider a long-term commitment if the initial contract goes well. You’re ready to embrace and champion the Groove brand and customer in your work.
Please only apply if you can meet this criteria - we aren’t considering CVs without UK retail ecommerce, clear evidence of both analytical and creative skills or those juggling an existing long client list.
Groove is fully remote, offering flexibility outside the 9-5 and a true work life balance for freelancers, contractors and colleagues who contribute to our brand values and culture.
Hours: 50hrs per month, flexible
Contract: 16 weeks, with intention to extend
Reports to: Managing Director
Rate: Dependent on experience plus discretionary performance bonus
Availability for the weekly hours and length of the contract ~ Hourly / daily rate for mid-term bookings (Strictly no agencies!)
Mergers & Acquisitions (M&a) Manager employer: Groove Pillows
Contact Detail:
Groove Pillows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mergers & Acquisitions (M&a) Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Groove Pillows thoroughly. Understand their brand values and how they approach customer well-being. Tailor your responses to show how you can contribute to their mission.
✨Tip Number 3
Showcase your analytical skills during interviews. Be ready to discuss past projects where you used data to drive decisions. This will demonstrate your fit for the role and your ability to align with Groove's goals.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Groove team.
We think you need these skills to ace Mergers & Acquisitions (M&a) Manager
Some tips for your application 🫡
Show Your Passion for Sleep: When writing your application, let your enthusiasm for the sleep industry shine through. Groove Pillows is all about enhancing well-being, so share why you care about quality sleep and how it connects to your professional journey.
Highlight Relevant Experience: Make sure to showcase your D2C experience and any analytical skills you've got up your sleeve. We want to see clear evidence of your past successes in scaling paid acquisition for UK e-commerce brands, so don’t hold back!
Be Creative with Your Approach: Since this role involves both strategy and execution, don’t just stick to the basics. Use your application to demonstrate your creative thinking and how you can translate commercial goals into winning strategies that resonate with our audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Groove Pillows!
How to prepare for a job interview at Groove Pillows
✨Know Your Numbers
As a Mergers & Acquisitions Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to paid media performance and be ready to discuss how you've used data to drive decisions in past roles. This shows you can translate commercial goals into actionable strategies.
✨Embrace the Brand
Familiarise yourself with Groove Pillows and their mission. Understand their products and how they position themselves in the market. During the interview, express your enthusiasm for their brand and how you can contribute to enhancing their customers' well-being through effective paid media strategies.
✨Prepare for Creative Discussions
Expect to engage in conversations about creative strategy and campaign optimisation. Bring examples of past campaigns you've worked on, highlighting your role in both the analytical and creative processes. This will showcase your ability to balance strategy with execution.
✨Show Long-Term Vision
Since there's potential for a longer-term role, convey your commitment to growing with the company. Discuss how you envision scaling paid acquisition efforts and aligning them with Groove's overall brand direction. This will demonstrate that you're not just looking for a short-term gig but are invested in the company's future.
