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For Companies At a Glance
- Tasks: Drive ecommerce optimisation projects to boost sales and enhance customer experience.
- Company: Groove Pillows, a fast-growing ecommerce brand focused on wellness.
- Benefits: Flexible hours, remote work, and the chance to shape the future of ecommerce.
- Why this job: Join a dynamic team and make a real impact on customer journeys.
- Qualifications: 2+ years in conversion optimisation and strong Shopify knowledge.
- Other info: Opportunity for contract extension and collaboration with diverse teams.
The predicted salary is between 30000 - 40000 £ per year.
About the role
Groove Pillows is a double-digit ecommerce scale-up, improving the sleep and overall wellness of hundreds of thousands of customers across the UK and US. We are looking for a Product Marketing Specialist on a mid-term freelance contract basis. You’ll deliver a series of ecommerce optimisation projects that improve flow and coherence through the funnel, turning more visitors into buyers and increasing what each customer spends.
You will work across our D2C Shopify stores (UK and US) suggesting and implementing the latest on-site best practice, optimising funnels, briefing design and launching a CRO program that drives conversion and AOV.
Projects & Responsibilities
We have a clear roadmap of site upgrade projects, all of which have a combination of structural, design, brand or CRO elements. You’ll be a key stakeholder in each project, with the support of technical, marketing and branding/product colleagues to deliver a coherent customer-first outcome. This includes product and category landing page upgrades, homepage strategy, cart & upsell review and contributing to a CVR friendly general design facelift.
With this new, stronger foundational website as a springboard, we expect the contract to move from general optimisation to a Growth & CRO approach - implementing testing tools, framework and reporting, and custom landing page marketing projects.
Your Skillset & Experience
- At least 2 years experience in page conversion optimisation for UK retail ecommerce brands
- Knowledge of Shopify Store pages and structure
- On the pulse of 2026 ecommerce funnel best practice
- Natural eye for conversion-optimal design, translating to high-quality design briefs
- Strong analytics experience - in both platforms and approach to project delivery
- Experience collaborating with designers, marketing, development and senior sign-off stakeholders
- Knowledge and exposure to CRO platforms and testing frameworks
- Methodical and structured working style
Contract Specifics
- Length: Initial 12 weeks, with option to extend
- Hours: 80 per month, flexible across office hours + evenings/weekends
- Reporting to: Managing Director
Your application
We are ONLY accepting applications by email: Please send your CV with an introductory cover note before Wednesday 15th April 2026.
Product Marketing Specialist in Manchester employer: Groove Pillows
Contact Detail:
Groove Pillows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in ecommerce optimisation. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching Groove Pillows and their current projects. Tailor your answers to show how your experience aligns with their goals, especially in conversion optimisation and CRO strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Groove Pillows.
We think you need these skills to ace Product Marketing Specialist in Manchester
Some tips for your application 🫡
Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it concise but engaging, highlighting why you're the perfect fit for the Product Marketing Specialist role. Make sure to mention your experience with ecommerce optimisation and how you can contribute to Groove Pillows' goals.
Tailor Your CV: Don’t just send a generic CV! Tailor it to showcase your relevant skills and experiences that align with the job description. Highlight your conversion optimisation experience and any work you've done with Shopify stores to catch our eye.
Showcase Your Analytical Skills: Since strong analytics experience is key for this role, make sure to include specific examples of how you've used data to drive decisions in past projects. We love seeing numbers and results that demonstrate your impact!
Apply Through Our Website: While we’re accepting applications via email, we encourage you to check out our website for more insights about us. It’ll help you tailor your application and show us that you’re genuinely interested in joining the Groove Pillows team!
How to prepare for a job interview at Groove Pillows
✨Know Your Stuff
Make sure you’re well-versed in the latest ecommerce optimisation trends and best practices. Brush up on your knowledge of Shopify and conversion rate optimisation (CRO) techniques, as these will be key topics during your interview.
✨Showcase Your Experience
Prepare specific examples from your past work that demonstrate your skills in page conversion optimisation. Highlight projects where you’ve successfully increased conversion rates or improved customer journeys, as this will show you can deliver results.
✨Be Ready to Collaborate
Since the role involves working with various teams, be prepared to discuss how you’ve effectively collaborated with designers, marketers, and other stakeholders in previous roles. Share examples of how you’ve contributed to team success and driven projects forward.
✨Ask Insightful Questions
Come equipped with thoughtful questions about Groove Pillows’ current ecommerce strategies and future goals. This shows your genuine interest in the company and helps you understand how you can contribute to their success.