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For Companies At a Glance
- Tasks: Optimise Shopify product pages to boost sales and enhance customer experience.
- Company: Groove Pillows, a fast-growing ecommerce brand focused on wellness.
- Benefits: Flexible remote work, competitive pay, and potential for contract extension.
- Other info: Exciting projects with opportunities for growth in a supportive environment.
- Why this job: Join a dynamic team and make a real impact on customer conversions.
- Qualifications: 2+ years in ecommerce conversion optimisation and Shopify experience required.
The predicted salary is between 30000 - 40000 £ per year.
About the role
Groove Pillows is a double-digit ecommerce scale-up, improving the sleep and overall wellness of hundreds of thousands of customers across the UK and US. We're looking for a remote Product Marketing Specialist to build and optimise industry leading PDPs on a mid-term freelance contract basis. You'll deliver a series of on-page optimisation projects that improve flow and coherence through the funnel, turning more visitors into buyers and increasing what each customer spends. You'll work across our D2C Shopify stores (experience of Shopify essential) suggesting and implementing the latest on-site best practice, optimising the on-site funnel, briefing design and launching a CRO program that drives conversion and AOV.
Projects & Responsibilities
We have a clear roadmap of site upgrade projects, all of which have a combination of structural, design, brand or CRO elements. You'll be a key stakeholder in each project, with the support of technical, marketing and branding/product colleagues to deliver a coherent customer-first outcome. This includes product and category landing page upgrades, homepage strategy, cart & upsell review and contributing to a CVR friendly general design facelift. Please note this is a purely on-site optimisation project with no expectation or involvement in marketing activity. With this new, stronger foundational website as a springboard, we expect the contract to move from general optimisation to a Growth & CRO approach - implementing testing tools, framework and reporting, and custom landing page projects.
Your Skillset & Experience
- At least 2 years experience in page conversion optimisation for UK retail ecommerce brands
- At least 2 years Shopify experience
- On the pulse of 2026 ecommerce funnel best practice
- Natural eye for conversion-optimal design, translating to high-quality design briefs
- Strong analytics experience - in both platforms and approach to project delivery
- Knowledge and exposure to CRO platforms and testing frameworks
Contract Specifics
- Length: Initial 12 weeks, with option to extend
- Hours: 80 per month, flexible across office hours + evenings/weekends
- Reporting to: Managing Director
Your application
Please send your CV with an introductory cover note before Tuesday 21st April 2026.
Locations
Shopify Product Marketing Specialist in Kent, Maidstone employer: Groove Pillows
Contact Detail:
Groove Pillows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Product Marketing Specialist in Kent, Maidstone
✨Tip Number 1
Network like a pro! Reach out to your connections in the ecommerce space, especially those who have experience with Shopify. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work on Shopify stores and conversion optimisation projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on the latest trends! Follow industry blogs and join forums related to ecommerce and CRO. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your Shopify experience and conversion optimisation skills.
We think you need these skills to ace Shopify Product Marketing Specialist in Kent, Maidstone
Some tips for your application 🫡
Craft a Compelling CV: Make sure your CV highlights your experience with Shopify and conversion optimisation. We want to see how you've made an impact in previous roles, so don't hold back on the details!
Personalise Your Cover Note: Your cover note is your chance to shine! Tailor it to Groove Pillows and mention why you're excited about the role. We love seeing genuine enthusiasm and a good fit for our team.
Showcase Your Skills: Be sure to include specific examples of your work in page conversion optimisation. We’re looking for someone who can demonstrate their knowledge of best practices and how they’ve applied them successfully.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Groove Pillows
✨Know Your Shopify Inside Out
Make sure you brush up on your Shopify knowledge before the interview. Be ready to discuss specific features and functionalities you've used in past projects, especially those related to on-page optimisation and conversion rates.
✨Showcase Your Conversion Optimisation Skills
Prepare examples of successful conversion optimisation projects you've worked on. Highlight the strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and understanding of what drives sales.
✨Stay Updated on E-commerce Trends
Familiarise yourself with the latest trends in e-commerce and conversion rate optimisation. Being able to discuss current best practices and how they can be applied to Groove Pillows' strategy will show that you're proactive and knowledgeable about the industry.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could be about their current projects, challenges they face in conversion optimisation, or their vision for the future. It shows your genuine interest in the role and helps you assess if it's the right fit for you.