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- Tasks: Lead paid media strategy on Meta, Google, and TikTok to boost brand awareness.
- Company: Join Groove Pillows, the UK's top ergonomic pillow brand focused on better sleep.
- Benefits: Flexible remote work, competitive pay, and potential for long-term role.
- Why this job: Make a real impact in a fast-growing company dedicated to enhancing well-being.
- Qualifications: D2C experience in e-commerce, strong analytical and creative skills required.
- Other info: Work in a dynamic team with opportunities for career growth and creativity.
The predicted salary is between 20 - 25 £ per hour.
Groove Pillows is dedicated to helping individuals achieve better sleep and wake up feeling refreshed. With a strong belief that quality sleep leads to better days, we aim to enhance our customers’ overall well-being. As the UK’s most reviewed ergonomic pillow brand, we are looking for a Paid Acquisition Manager to lead the planning, strategy and execution of our paid media channels - Meta, Google, and TikTok - across UK and US markets.
This Paid Media role is a mix of both strategy and execution in a small, agile digital team. Your time will be spread across performance analysis, creative strategy, tools, process and channel optimisation, while also managing campaigns alongside external partners.
We’re exclusively looking for an experienced and communicative strategist, with D2C client side and analytical experience, willing to fully absorb our brand and audience nuances and also happy maintaining and executing ongoing quality once channels are scaled and stable.
Groove Pillows is a true scale-up, growing rapidly and has scaling projects in every area of the business; yet a meticulous and well planned approach is the secret to our success. The paid channels are currently led by our MD and the onboarding and ongoing strategy will be in collaboration with her, including a handover of the current paid landscape and insights into the commercial priorities of the business. There is real potential for a senior, longer term role beyond the initial contract.
Key Responsibilities:
- Join and eventually lead existing external performance marketing meetings, contributing to strategy discussions and owning the data and reporting actions.
- Past performance analysis project - collating ideas for creative refreshes, copy upgrades and spend recommendations.
- Build out systematic, longer-term creative strategy in line with brand and audience goals.
- Build a marketing mix model for forecasting and analysing channel performance and efficiency.
Requirements:
- D2C experience scaling paid acquisition for UK e-commerce retail brand.
- Truly analytical, with mathematical reasoning and data presentation skills.
- Experience translating commercial goals into winning creative briefs.
- You would consider a long-term commitment if initial contract goes well.
- You’re ready to embrace and champion the Groove brand and customer in your work.
Groove is fully remote, offering flexibility outside the 9-5 and a true work life balance for freelancers, contractors and colleagues who contribute to our brand values and culture.
Hours: 50hrs per month, flexible
Contract: 16 weeks, with intention to extend
Reports to: Managing Director
Rate: Dependent on experience plus discretionary performance bonus
Availability for the weekly hours and length of the contract ~ Hourly / daily rate for mid-term bookings (Strictly no agencies!)
Acquisition Manager - Digital employer: Groove Pillows
Contact Detail:
Groove Pillows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Manager - Digital
✨Tip Number 1
Get to know Groove Pillows inside out! Research our brand, values, and products so you can speak confidently about how your skills align with our mission. This will show us you're genuinely interested and ready to contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where we might be present. Building relationships can give you insights into our culture and possibly even a foot in the door.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid media strategies and performance analysis. We want to see your analytical side, so come armed with examples of how you've successfully scaled campaigns in the past.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re proactive and serious about joining the Groove team.
We think you need these skills to ace Acquisition Manager - Digital
Some tips for your application 🫡
Show Your Passion for Sleep: When writing your application, let your enthusiasm for the sleep industry shine through. We want to see how you connect with our mission at Groove Pillows and how you can contribute to helping others achieve better sleep.
Highlight Your Analytical Skills: Make sure to showcase your analytical prowess in your application. We’re looking for someone who can translate data into actionable insights, so include examples of how you've used data to drive successful campaigns in the past.
Be Creative with Your Approach: Don’t shy away from showing off your creative side! We want to know how you’ve developed winning creative briefs and strategies before. Share specific examples that demonstrate your ability to think outside the box.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role or our company culture.
How to prepare for a job interview at Groove Pillows
✨Know Your Numbers
As an Acquisition Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to paid media channels like CPC, CPA, and ROAS. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creative Side
This role requires a blend of strategy and creativity. Prepare examples of successful campaigns you've managed, focusing on how you developed creative briefs that aligned with commercial goals. Highlight any innovative approaches you've taken to engage audiences.
✨Understand the Brand
Before the interview, dive deep into Groove Pillows' brand values and product offerings. Be prepared to discuss how you can embody and champion their brand in your work. Showing genuine enthusiasm for their mission will set you apart.
✨Prepare for Collaboration
Since this role involves working closely with the Managing Director and external partners, think about your past experiences in collaborative environments. Be ready to share how you've contributed to strategy discussions and how you handle feedback and adjustments.
