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- Tasks: Drive TikTok LIVE strategy and engage with the community to boost online sales.
- Company: Trendy, growing business with state-of-the-art offices and exciting events.
- Benefits: Competitive salary, product discounts, casual dress, and flexible working hours.
- Why this job: Be the face of a brand on TikTok and make a real impact in e-commerce.
- Qualifications: Experience with TikTok LIVE and a strong understanding of audience behaviour.
- Other info: Join a dynamic team with amazing growth plans and opportunities for creativity.
Location: Telford (4 days a week and 1 day a week from home)
Contract: Permanent
Hours: Flexible, aligned to TikTok LIVE trading requirements
Salary: £29,500 per annum
Benefits: Joining an established, but growing business, with state-of-the-art offices, free car parking, product discount, casual dress, exciting company events, canteen and working from home.
Our extremely successful, growing client is seeking a TikTok Lead to join them, to drive their strategy and to continue expanding their online presence!
With a strong and growing presence on TikTok Shop and an engaged community, our client is seeking a commercially driven TikTok Lead to take ownership of their TikTok LIVE strategy and performance. This role is central to driving revenue through LIVE shopping and requires someone who is confident, credible and compelling on camera, with a deep understanding of how to convert engagement into sales.
Acting as the primary on-screen brand representative, the TikTok Lead will plan, host and optimise LIVE content in line with business objectives, brand standards and audience expectations.
Key Responsibilities- Own and deliver a commercially focused TikTok LIVE strategy aligned to brand guidelines, TikTok policies and wider trading priorities
- Take full accountability for LIVE performance, owning KPIs including GMV, conversion rate, AOV, CTR and engagement metrics
- Plan, schedule and optimise LIVE sessions based on performance insights, trading calendars and audience behaviour
- Analyse LIVE performance data to continuously refine formats, timing, product focus and selling techniques
- Act as the primary host or co-host for TikTok LIVE sessions, confidently presenting products and driving conversion
- Set up, manage and optimise TikTok LIVE shopping carts to ensure a seamless customer journey
- Create promotional TikTok content to build awareness and anticipation ahead of LIVE sessions
- Work with the content team to develop engaging, on-brand assets that drive traffic to LIVE
- Build and nurture strong relationships with the TikTok community, encouraging loyalty and repeat engagement
- Support wider social media activity including scheduling, ideation and performance analysis
- Collaborate on cross-platform strategies to drive traffic into TikTok LIVE
- Lead employee-generated content (EGC) strategy aligned with TikTok trends
- Proven experience delivering TikTok LIVE and TikTok Shop performance, either as a creator or in a commercial role
- Strong understanding of TikTok algorithms, trends and audience behaviour
- Confident and engaging on camera, with the ability to host LIVE sessions for extended periods
- Experience setting up and managing TikTok Shop and LIVE shopping carts.
Apply for the role of TikTok Lead if you are looking to join a successful, growing business! This is an amazing opportunity.
TikTok Lead in Telford employer: Groomfield Recruitment
Contact Detail:
Groomfield Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Lead in Telford
✨Tip Number 1
Get to know the company inside out! Research their TikTok presence, understand their brand voice, and check out their previous LIVE sessions. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Practice your on-camera skills! Since you'll be the face of their TikTok LIVE sessions, it’s crucial to be confident and engaging. Record yourself presenting products and review the footage to improve your delivery and charisma.
✨Tip Number 3
Network with other TikTok creators and professionals! Join relevant groups or forums where you can share insights and learn from others. This not only builds your knowledge but also expands your connections in the industry.
✨Tip Number 4
Apply through our website! We want to see your passion for TikTok and how you can drive their strategy. Make sure to highlight your experience with TikTok LIVE and any creative ideas you have for boosting engagement.
We think you need these skills to ace TikTok Lead in Telford
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your love for TikTok shine through! Share your experiences with the platform and how you’ve engaged with its community. We want to see that you’re not just familiar with TikTok, but that you genuinely enjoy creating content and connecting with others.
Be Data-Driven: Since this role is all about performance, make sure to highlight any experience you have with analysing data. Talk about how you've used insights to improve engagement or sales in previous roles. We love numbers, so don’t shy away from showcasing your achievements!
Craft a Compelling Narrative: Your application should tell a story about your journey in social media and TikTok. We want to know how you got here and where you see yourself going. Make it engaging and relatable, just like a good TikTok video!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Groomfield Recruitment
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends, algorithms, and successful LIVE sessions. Familiarise yourself with what works and what doesn’t, so you can discuss specific examples and strategies during your chat.
✨Show Off Your On-Camera Skills
Since this role requires confidence on camera, practice hosting a mock LIVE session. Record yourself and review it to improve your delivery. This will help you feel more comfortable and showcase your engaging personality during the interview.
✨Prepare Data-Driven Insights
Be ready to discuss how you've used performance metrics in past roles. Bring examples of how you’ve driven engagement and sales through TikTok LIVE, and be prepared to suggest how you would approach this for the company.
✨Engage with Their Community
Research the company's TikTok presence and engage with their content before the interview. This shows genuine interest and gives you insights into their community, which you can reference when discussing your potential strategies.
