At a Glance
- Tasks: Create engaging social media content and connect with a community of food lovers.
- Company: Join Gronda, the go-to platform for chefs and culinary enthusiasts.
- Benefits: Competitive salary, tech budget, learning opportunities, and team off-sites.
- Other info: Remote work available in the EU or at our offices in Innsbruck or Barcelona.
- Why this job: Be part of a mission to grow our culinary voice to 10 million followers.
- Qualifications: Experience in social media, passion for food, and strong video production skills.
The predicted salary is between 43000 - 50000 £ per year.
You scroll. You create. You grow. Now do it for over 2M food lovers. At Gronda, we are building the world’s go-to platform for professional chefs and food obsessives and our social media is a big part of how we do it. With 2.5 million app users and 1.5 million Instagram followers, we are already in the game. But honestly? We are just getting started. We are on a mission to hit 10 million followers and cement Gronda as the defining voice in culinary culture.
To get there, we need someone who doesn’t just understand social media but who lives it.
Your role as our Social Media Specialist:
- Own the strategy - develop and drive a social media strategy that grows our brand and deepens engagement across all platforms
- Create content that hits - shoot, edit, and curate videos and visuals that feel native to each platform (Reels, TikTok, Stories... you name it)
- Be in the comments - actively engage with our community, respond to feedback, and keep the conversation going
- Know your numbers - track KPIs, report on performance, and use data to constantly sharpen your approach
- Stay ahead of the curve - you’re always the first to know about a new trend, format, or algorithm change
- Collaborate closely with our content and product teams to keep everything aligned
What you bring:
- Some real-world experience in social media (your own channels, agency for chefs or chefs directly - we care about what you’ve built, not just where you worked)
- A real passion for the culinary world - our audience is chefs and food lovers, and you need to get what makes them tick
- Solid skills in video production and editing for social
- A genuine feel for audiences - you know how to research, understand, and speak to different communities
- Fluency in social media KPIs and what they actually mean for growth
- A creative eye and an analytical brain - you make great content and you know why it works
- Strong communication skills and a collaborative mindset
Location: Remote in the EU or in our office in Innsbruck or Barcelona
Working hours: Full-time
Salary: Min. £43,000 (overpay based on skills)
Other benefits: Tech and learning budget, two team off-sites a year etc.
Social Media Content Strategist (culinary background) in Manchester employer: Gronda
At Gronda, we pride ourselves on being a vibrant and innovative employer that champions creativity and culinary passion. With a remote work option or the opportunity to join our dynamic teams in Innsbruck or Barcelona, we offer a collaborative culture that fosters personal and professional growth. Our commitment to employee development is reflected in our tech and learning budget, alongside exciting team off-sites, making Gronda an exceptional place for those looking to make a meaningful impact in the culinary world.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Strategist (culinary background) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gronda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gronda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gronda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gronda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Content Strategist (culinary background) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gronda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gronda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gronda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gronda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gronda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gronda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
