At a Glance
- Tasks: Lead marketing strategy and product management for a premium global brand.
- Company: Join GROHE, part of LIXIL, a leader in innovative water solutions.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape market strategy.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a significant impact in a high-visibility role with a talented team.
- Qualifications: Proven leadership in marketing, strong analytical skills, and B2B/B2C experience.
The predicted salary is between 80000 - 100000 £ per year.
GROHE, part of LIXIL, is looking for an accomplished Marketing Director to lead our Marketing & Product Management function across the UK & Ireland. This is a senior, high‑visibility role where you will shape market strategy, elevate brand performance, and lead a talented team responsible for product lifecycle, category development, and multi‑channel marketing activation. You will play a pivotal role in driving commercial growth across both B2B and B2C channels, ensuring our product and marketing plans meet customer needs, market dynamics, and global strategic direction.
What You’ll Lead and Deliver
- Leadership & Team Development
- Lead, coach, and develop the Product Management and Marketing Activation team
- Build a high‑performance culture focused on accountability, collaboration, and continuous improvement
- Set clear priorities, objectives, and development plans
- Ensure strong resource planning, capability building, and succession planning
- Build strong relationships with key customers and identify growth opportunities
- Deliver joint initiatives that strengthen market presence and commercial outcomes
- Partner with UK&I sales, operations, and European product/marketing teams
- Represent UK&I needs in regional and international forums, ensuring alignment with global strategy
- Product & Category Management
- Own the full product and category lifecycle for the UK&I market
- Lead new product introductions, launches, and portfolio optimisation
- Ensure the product offer meets customer needs and commercial objectives
- Provide technical product understanding to internal teams and external partners
- Direct category analysis to identify trends, opportunities, and risks
- Oversee competitor benchmarking and market positioning
- Use insights to shape pricing, product strategy, and marketing effectiveness
- Deliver regular reporting on product, category, and campaign performance
- Marketing Activation
- Develop and execute customer‑focused marketing activation plans
- Oversee brochures, POS, displays, digital content, advertising, and email campaigns
- Lead ATL brand awareness campaigns with central teams and agencies
- Guide events, trade shows, and promotional activities
- Own local website content and ensure digital touchpoints meet brand and commercial standards
What You Bring
- Proven leadership experience in marketing, product, or category management
- Strong background across B2B and B2C channels, ideally within a manufacturer or supplier
- Commercially astute with strong analytical capability
- Excellent communication and stakeholder‑influencing skills
- Experience working in an international matrix organisation
- Strong project management, prioritisation, and budget management skills
- Technical product understanding (advantageous)
You’ll thrive here if you are strategic, hands‑on, customer‑centric, resilient, and passionate about developing people and teams.
Why Join Us
You will represent a premium global brand, lead a capable and motivated team, and shape strategy in a market with significant opportunity. The role offers visibility, autonomy, and the chance to make a long‑term commercial impact.
Marketing Director employer: GROHE
At GROHE, part of LIXIL, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Marketing Director, you will not only lead a talented team but also have access to extensive professional development opportunities, ensuring your growth aligns with our ambitious commercial goals. With a focus on collaboration and innovation, you'll enjoy the autonomy to shape strategies that drive success in the UK & Ireland market while representing a premium global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GROHE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GROHE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GROHE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GROHE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GROHE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GROHE:Show us that you’ve done your homework! In your application, briefly mention what you admire about GROHE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GROHE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GROHE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GROHE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
