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- Tasks: Manage and optimise paid social and search campaigns for B2B clients.
- Company: Dynamic digital-first agency specialising in B2B SaaS and technology.
- Benefits: Gain autonomy, competitive salary, and opportunities for rapid career growth.
- Other info: Collaborative environment with exposure to diverse marketing techniques.
- Why this job: Kickstart your marketing career with hands-on experience and impactful projects.
- Qualifications: 1+ year in a similar role, strong communication skills, and eagerness to learn.
The predicted salary is between 30000 - 40000 £ per year.
We're a digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Using a combination of paid media, strategy and market understanding, we help our customers differentiate before their competitors get out of bed.
This role has a particular focus on both Paid Social (LinkedIn) and Paid Search (Google, Bing) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of those platforms, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation. This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies. This role would be an excellent choice for someone early in their career who is looking to rapidly gain more exposure, knowledge and experience.
Responsibilities
- Research & strategy for new campaigns, for both existing customers and new ones.
- Configuration of campaigns to maximise results for customers.
- Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
- Keyword and audience research, including account build, in line with Gripped best practice.
- Ad creation and copywriting.
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
- Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
- Make proactive optimisation recommendations and changes to improve campaign performance.
- Engage with other specialists in the business where necessary to optimise campaign performance.
- Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics).
- Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
- Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.
- Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics, and how to set up goals, conversion paths and attribution windows.
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.
Must-haves
- Have spent a year or more working in an equivalent agency environment.
- Excellent verbal and written communication skills.
- A willingness to learn and understand Inbound and Digital Marketing principles.
- Experience working within the Google Ads platform & LinkedIn Campaign manager.
Nice to haves
- B2B marketing agency experience.
- Exposure to a variety of Marketing techniques and projects.
- Google Ads certified.
- An understanding of other Google tools (e.g. Google Tag Manager, Search Console).
Performance Marketing Specialist employer: Gripped | B2B Digital Marketing Agency for SaaS & Tech
Contact Detail:
Gripped | B2B Digital Marketing Agency for SaaS & Tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Performance Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, analytics reports, and any creative copy you've written. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and LinkedIn Campaign Manager. Be ready to discuss how you've used these platforms in past roles and how you can apply that experience to help our clients succeed.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Gripped.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with Google Ads and LinkedIn Campaign Manager in your application. We want to see how you've used these platforms to drive results, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Mention specific projects or campaigns you've worked on that relate to B2B marketing, as it shows us you understand what we do and how you can contribute.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your passion for digital marketing shines through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Gripped | B2B Digital Marketing Agency for SaaS & Tech
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of LinkedIn and Google Ads before the interview. Be ready to discuss specific campaigns you've managed, what strategies worked, and how you optimised them. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've interpreted analytics from campaigns and made adjustments based on performance metrics. This will demonstrate your ability to think critically and make data-driven recommendations.
✨Demonstrate Your Copywriting Prowess
Since copywriting is a key part of the role, be ready to showcase your writing skills. You might even want to prepare a few ad copy examples or discuss your approach to creating compelling content that resonates with target audiences. This will highlight your creativity and attention to detail.
✨Be Ready to Discuss Campaign Strategy
Think about how you would approach a new campaign from scratch. Be prepared to outline your research process, how you'd identify target audiences, and what metrics you'd use to measure success. This will show that you have a strategic mindset and are ready to take on responsibility.