Paid Media Specialist

Paid Media Specialist

Full-Time 35000 - 45000 £ / year (est.) No working from home possible
Gripped | B2B Digital Marketing Agency for SaaS & Tech

At a Glance

  • Tasks: Create and manage impactful paid media campaigns for exciting B2B, SaaS & Tech clients.
  • Company: Join Gripped, a top UK B2B marketing agency with a vibrant team in London.
  • Benefits: Enjoy 25 days holiday, private healthcare, and a profit share scheme.
  • Other info: Experience a hybrid working model and monthly social activities.
  • Why this job: Be part of a dynamic team that values innovation and personal growth.
  • Qualifications: 2+ years in Paid Media Management with strong analytical skills.

The predicted salary is between 35000 - 45000 £ per year.

Scaling SaaS & tech is tough. That’s why Gripped helps our customers attract buyers, convert leads, and grow revenue with strategy, paid media, creative and content. We turn marketing into measurable pipeline. Our growing UK team is located in London, and we're always on the hunt for new, experienced and hungry talent to work with our amazing customers. Work is about achieving amazing things and fulfilling your potential. At Gripped you can do both. Gripped were recently named in the 'Top 100 UK B2B Marketing Agencies'.

The Role

We're hiring a Paid Media Specialist to join our agency team at Gripped to help deliver outstanding work for our lovely B2B, SaaS & Tech clients. Working with our paid media and account teams, you'll oversee campaigns from start to finish, across Paid Search & Social. We're looking for someone who combines technical expertise with genuine curiosity and drive. You'll thrive here if you're the type of person who gets excited about testing new approaches, loves digging into data to find opportunities, and wants to be part of building something special.

An ideal candidate will be responsible for:

  • Researching, planning and building campaigns from scratch - keyword and audience research, account structure, ad copy, and configuration across Google, Bing and LinkedIn
  • Managing day-to-day execution across a client portfolio, monitoring performance and making proactive optimisation changes to hit and exceed targets
  • Writing monthly performance commentary that goes beyond the numbers - what happened, why, and what's next
  • Producing post-campaign analysis with clear takeaways that feed into future strategy
  • Getting comfortable with tracking and analytics tools (Google Analytics, LinkedIn, Google Ads) - understanding goals, conversion paths, and attribution windows
  • Collaborating with other specialists at Gripped where it helps client performance
  • Keeping up with developments in paid advertising technology and bringing relevant ideas back to the team

Must-have requirements:

  • 2+ years experience in Paid Media Management (Hands-on experience across Google, Bing and LinkedIn)
  • Excellent verbal and written communication skills
  • Strong analytical mindset and proficiency with data analysis
  • Enthusiastic, self-motivated, and eager to learn. Able to operate independently with minimal supervision

Nice to haves:

  • Experience using CRM platforms like HubSpot
  • Experience with Data Studio & PowerMyAnalytics
  • Experience in other Google Tools (Google Tag Manager, Search Console)
  • An understanding of the fundamentals of search engine optimisation (SEO).
  • Experience in B2B, SaaS or Tech is preferred

Profit Share Scheme: Everyone shares in Gripped's financial success. When we win, you win. Simple as that.

25 Days Holiday: That's over 6 weeks off a year. Plus we actually want you to take them.

Private Healthcare: Your body is a temple. We'll help you maintain it.

Generous Pension Contributions: We're helping you build for the future, not just the quarter.

Hybrid Working Pattern: Combine collaboration in the office with focus time at home. Work where you work best.

Commission and Bonus Structure: We track extra effort and reward it. Seriously.

Learning Culture: You know that thing you've always wanted to learn? We'll help you get there.

Choice of Your Equipment: Mac or PC. Mac, obviously.

Monthly Social Activities: Organised fun, or sometimes just drinks. Either way, good people make it better.

Summer Away Day and Christmas Party: Because all work and no play is rubbish.

Paid Media Specialist employer: Gripped | B2B Digital Marketing Agency for SaaS & Tech

Gripped is an exceptional employer located in the vibrant heart of London, offering a dynamic work culture that prioritises employee growth and collaboration. As a Paid Media Specialist, you'll enjoy generous benefits such as a profit share scheme, 25 days of holiday, and a hybrid working pattern, all while being part of a team recognised among the 'Top 100 UK B2B Marketing Agencies'. With a strong emphasis on learning and development, Gripped empowers you to fulfil your potential and achieve remarkable results for our valued clients.

Gripped | B2B Digital Marketing Agency for SaaS & Tech

Contact Details:

Gripped | B2B Digital Marketing Agency for SaaS & Tech Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Paid Media Specialist

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gripped | B2B Digital Marketing Agency for SaaS & Tech and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gripped | B2B Digital Marketing Agency for SaaS & Tech are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gripped | B2B Digital Marketing Agency for SaaS & Tech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gripped | B2B Digital Marketing Agency for SaaS & Tech. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Paid Media Specialist

Paid Media Management
Google Ads
Bing Ads
LinkedIn Advertising
Data Analysis
Keyword Research
Audience Research

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gripped | B2B Digital Marketing Agency for SaaS & Tech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Gripped | B2B Digital Marketing Agency for SaaS & Tech:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gripped | B2B Digital Marketing Agency for SaaS & Tech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Gripped | B2B Digital Marketing Agency for SaaS & Tech

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gripped | B2B Digital Marketing Agency for SaaS & Tech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Gripped | B2B Digital Marketing Agency for SaaS & Tech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.