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- Tasks: Manage and optimise paid media campaigns on LinkedIn and Google for B2B clients.
- Company: Join Gripped, a dynamic digital-first sales and marketing agency.
- Benefits: Gain autonomy, competitive salary, and valuable experience in a fast-paced environment.
- Other info: Opportunity to learn about cutting-edge advertising technology and grow your skillset.
- Why this job: Kickstart your career with hands-on experience in digital marketing and campaign management.
- Qualifications: 1+ year in a similar role, strong communication skills, and familiarity with Google Ads.
The predicted salary is between 30000 - 40000 £ per year.
About Gripped: We're a digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Using a combination of paid media, strategy and market understanding, we help our customers differentiate before their competitors get out of bed.
The Role: This role has a particular focus on both Paid Social (LinkedIn) and Paid Search (Google, Bing) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of those platforms, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation. This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies. This role would be an excellent choice for someone early in their career who is looking to rapidly gain more exposure, knowledge and experience.
Responsibilities:
- Research & strategy for new campaigns, for both existing customers and new ones.
- Configuration of campaigns to maximise results for customers.
- Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
- Keyword and audience research, including account build, in line with Gripped best practice.
- Ad creation and copywriting.
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
- Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
- Make proactive optimisation recommendations and changes to improve campaign performance.
- Engage with other specialists in the business where necessary to optimise campaign performance.
- Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics).
- Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
- Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.
- Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics, and how to set up goals, conversion paths and attribution windows.
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.
Must-haves:
- Have spent a year or more working in an equivalent agency environment.
- Excellent verbal and written communication skills.
- A willingness to learn and understand Inbound and Digital Marketing principles.
- Experience working within the Google Ads platform & LinkedIn Campaign manager.
Nice to haves:
- B2B marketing agency experience.
- Exposure to a variety of Marketing techniques and projects.
- Google Ads certified.
- An understanding of other Google tools (e.g. Google Tag Manager, Search Console).
Paid Media Manager employer: Gripped | B2B Digital Marketing Agency for SaaS & Tech
Contact Detail:
Gripped | B2B Digital Marketing Agency for SaaS & Tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections we make, the better our chances of landing that Paid Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, even if they’re from past jobs or personal projects. We want to demonstrate our expertise in Google Ads and LinkedIn Campaign Manager.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid media management. We should be ready to discuss our experience with campaign optimisation and performance analysis, so let’s get those answers polished!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Gripped.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with Google Ads and LinkedIn Campaign Manager. We want to see how you've used these platforms in the past, so don’t hold back on sharing specific examples of your successes!
Tailor Your Application: Take a moment to customise your application for this role. Mention how your skills align with our focus on B2B SaaS and technology companies. We love seeing candidates who understand our mission and can contribute to it!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that gets straight to the point without fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Gripped | B2B Digital Marketing Agency for SaaS & Tech
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of LinkedIn and Google Ads before the interview. Be ready to discuss specific campaigns you've managed, what strategies worked, and how you optimised them. This shows you're not just familiar with the tools, but that you can leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've interpreted analytics from tools like Google Analytics or LinkedIn Campaign Manager. This will demonstrate your ability to analyse performance and make informed recommendations.
✨Demonstrate Your Copywriting Prowess
Since copywriting is a key part of the role, be ready to showcase some of your best ad copy. You might even want to prepare a few examples of ads you've created or optimised. This will highlight your creativity and attention to detail, which are crucial for success in this position.
✨Be Ready to Discuss Problem-Solving
Think of specific challenges you've faced in previous roles and how you overcame them. Whether it was a campaign that wasn't performing as expected or a tight deadline, being able to articulate your problem-solving process will show that you're proactive and resourceful.