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For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns on LinkedIn and Google for B2B clients.
- Company: Join a dynamic digital-first agency focused on tech and IT companies.
- Benefits: Gain autonomy, competitive salary, and opportunities for rapid career growth.
- Other info: Collaborate with specialists and explore the latest in paid advertising technology.
- Why this job: Kickstart your marketing career with hands-on experience in a fast-paced environment.
- Qualifications: 1+ year in a similar role, strong communication skills, and eagerness to learn.
The predicted salary is between 30000 - 40000 £ per year.
About Gripped
We're a digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Using a combination of paid media, strategy and market understanding, we help our customers differentiate before their competitors get out of bed.
The Role
This role has a particular focus on both Paid Social (LinkedIn) and Paid Search (Google, Bing) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of those platforms, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation. This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies. This role would be an excellent choice for someone early in their career who is looking to rapidly gain more exposure, knowledge and experience.
Responsibilities
- Research & strategy for new campaigns, for both existing customers and new ones
- Configuration of campaigns to maximise results for customers
- Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
- Keyword and audience research, including account build, in line with Gripped best practice.
- Ad creation and copywriting
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
- Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
- Make proactive optimisation recommendations and changes to improve campaign performance.
- Engage with other specialists in the business where necessary to optimise campaign performance.
- Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics).
- Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
- Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.
- Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics, and how to set up goals, conversion paths and attribution windows.
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.
Must-haves
- Have spent a year or more working in an equivalent agency environment
- Excellent verbal and written communication skills
- A willingness to learn and understand Inbound and Digital Marketing principles
- Experience working within the Google Ads platform & LinkedIn Campaign manager
Nice to haves
- B2B marketing agency experience
- Exposure to a variety of Marketing techniques and projects
- Google Ads certified
- An understanding of other Google tools (e.g. Google Tag Manager, Search Console)
Paid Media Manager employer: Gripped | B2B Digital Marketing Agency for SaaS & Tech
Contact Detail:
Gripped | B2B Digital Marketing Agency for SaaS & Tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Paid Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, including any data-driven results. This will help you stand out and demonstrate your expertise in managing paid social and search campaigns.
✨Tip Number 3
Stay updated with trends! Follow industry blogs, podcasts, and webinars to keep your knowledge fresh. Being well-informed about the latest in paid media will not only impress potential employers but also help you in interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Gripped. Tailor your application to highlight your experience with Google Ads and LinkedIn Campaign Manager, and let’s get the conversation started!
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with Google Ads and LinkedIn Campaign Manager. We want to see how you've used these platforms in the past, so don’t hold back on sharing specific examples of your successes!
Tailor Your Application: Take a moment to customise your application for the Paid Media Manager role. We love seeing candidates who understand our focus on B2B SaaS and technology, so weave that into your cover letter and CV.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your skills and experiences. This will help us see your potential quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Gripped | B2B Digital Marketing Agency for SaaS & Tech
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of LinkedIn and Google Ads before the interview. Be ready to discuss specific campaigns you've managed, what strategies worked, and how you optimised them. This shows you're not just familiar with the tools, but that you can leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you monitored performance and made adjustments based on analytics. This will demonstrate your ability to interpret tracking tools like Google Analytics and show that you're results-driven.
✨Be Ready to Discuss Copywriting
Since this role involves ad creation and copywriting, think of some examples where your writing made a difference in campaign performance. Be prepared to share your thought process behind crafting compelling ads that resonate with B2B audiences.
✨Emphasise Your Willingness to Learn
Gripped values a growth mindset, so express your eagerness to learn more about digital marketing and paid advertising technologies. Share any recent courses or resources you've explored, and be open about areas where you want to improve. This shows you're proactive and committed to your professional development.