B2B Paid Media Specialist

We're a digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Using a combination of strategy, content marketing, website design and development, paid media and market understanding, we help our customers differentiate before their competitors get out of bed. We’re on the hunt for more talented people to join our growing. Our office is located just behind Borough Market, London Bridge.

The Role

This role has a particular focus on both Paid Social (LinkedIn) and Paid Search (Google, Bing) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of those platforms, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation.

This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies. This role would be an excellent choice for someone early in their career who is looking to rapidly gain more exposure, knowledge and experience.

Responsibilities

• Research & strategy for new campaigns, for both existing customers and new ones
• Configuration of campaigns to maximise results for customers
• Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
• Keyword and audience research, including account build, in line with Gripped best practice.
• Ad creation and copywriting
• Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
• Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
• Make proactive optimisation recommendations and changes to improve campaign performance.
• Engage with other specialists in the business where necessary to optimise campaign performance.
• Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics).
• Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
• Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.
• Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics, and how to set up goals, conversion paths and attribution windows.
• An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.

Must-haves

• Have spent a year or more working in an equivalent agency environment
• Excellent verbal and written communication skills
• A willingness to learn and understand Inbound and Digital Marketing principles
• Experience working within the Google Ads platform & Linkedin Camapign manager

Nice to haves

• B2B marketing agency experience
• Exposure to a variety of Marketing techniques and projects
• Google Ads certified
• An understanding of other Google tools (e.g. Google Tag Manager, Search Console)

Owned by the people who do the work

Since September 2026, Gripped has been employee owned. The business is held in an Employee Ownership Trust on behalf of everyone who works here. There's no outside buyer, no private equity and no plan to sell. The founders chose this route so the people building Gripped get to share in what they build.

What that means for you in practice:

• Once probabtion is passed you're an owner, with no shares to buy and no money to put in
• You share in the profits through our annual profit share bonus, paid tax free up to the HMRC limit
• The people making decisions about the business are the people doing the work, and the trust exists to make sure it stays that way
• Long-term thinking wins. We don't chase exits, we build things that last, which is why our clients stay with us for the long term

Culture and Benefits:

We value collaboration, innovation, and continuous improvement. We offer a supportive and engaging work environment with benefits including:

• 28 Days holiday allowance (in addition to Bank Holidays)
• Annual Profit Share Bonus
• A culture of learning and development
• Private Medical Care
• Company Summer Away Days and Christmas party
• A real opportunity to growth with the business for career progression
• Cycle to work scheme
• Work with an exciting range of SaaS and tech companies
• Working for an ambitious, fast-growing agency

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