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For Companies At a Glance
- Tasks: Drive marketing campaigns and leverage AI to boost revenue for a leading event platform.
- Company: Join Grip, an innovative AI-powered event platform transforming the industry.
- Benefits: Enjoy remote work, 25 holiday days, career progression, and a fun company culture.
- Other info: Collaborate with a supportive team and explore exciting career growth opportunities.
- Why this job: Make a real impact in marketing while growing your skills in a dynamic environment.
- Qualifications: Experience in SaaS marketing and a passion for data-driven strategies.
The predicted salary is between 60000 - 80000 £ per year.
Marketing & Revenue Operations | Grip | Remote within UK
Reports to: SVP of Marketing
Who are We?
Grip is the AI-powered, end-to-end event platform built for engagement. We help commercial event organizers boost revenue by establishing, maintaining and tracking relationships between participants over multiple events.
Expectation of the role
We are looking for a highly analytical, tech-savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine. You will build, automate and scale our marketing campaigns to ensure our Go-To-Market strategy operates reliably and generates consistent pipeline. By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full-funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth.
Your Career Path
We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check-ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing. At Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation.
Grip Benefits
- Remote-first company with an office in London Bridge
- Company Training Sponsorship Programme
- 25 holiday days per year + Bank Holidays
- Sabbatical Leave
- Career Progression Pathways
- Kind, fun and ambitious company culture
- Group Life Insurance and company health plan
Core responsibilities
As our Senior Marketing Manager, you will own the strategy and execution across the entire buyer journey. Your responsibilities are broken down into the following core areas:
- Campaign & Marketing Operations
- Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules.
- Content Distribution & Syndication: Partner with the wider marketing team to distribute high-value content across multiple channels to capture demand and generate net-new leads.
- Event & Field Marketing Support: Support our physical event strategy by driving pre-event meeting bookings and managing lead retrieval processes on-site.
- Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow.
- Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads.
- CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture.
- SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance.
- Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social.
- Optimization & Retargeting: Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC).
- Lead Scoring & Routing: Build behavioral lead scoring models to ensure Sales only speaks to highly qualified prospects.
- Data & Attribution: Drive multi-touch attribution reporting and manage data enrichment tools.
- Outbound Strategy: Manage outbound automation workflows and partner with Sales to build intent-driven campaigns.
- Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals.
- Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails.
- Funnel Analysis: Analyze web analytics to identify and resolve friction points in the buyer's journey.
- AI Automation: Leverage tools to scale personalized outreach and automate manual marketing tasks.
- Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords.
- Reporting & Analytics: Deliver comprehensive operational reporting and monthly KPIs to leadership.
- Commercial Alignment: Partner closely with Sales for cross-functional alignment.
The Tech Stack You Will Own
- CRM, Sales and Marketing Automation: HubSpot, Salesforce
- Data Enrichment, Outbound & Integrations: Apollo, Zapier
- Analytics, Tracking & Compliance: Google Analytics, Fathom
- SEO & Search Strategy: SE Ranking, Google Search Console
Experience and Skills
- Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.
- Strong hands-on experience with HubSpot, particularly in building campaigns, workflows, and lead routing.
- A highly analytical mindset with a solid understanding of full-funnel reporting and lead scoring.
- Experience managing paid media budgets and optimizing for CAC/ROAS.
- Comfortable using tools like Zapier to automate tasks and connect platforms.
- A strong foundation in SEO, CRO and website CMS management.
- Excellent communication skills, with the ability to translate data into actionable insights.
Senior Marketing Manager, UK in London employer: Grip
Contact Detail:
Grip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, UK in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive their revenue engine. Make it clear why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Senior Marketing Manager, UK in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in SaaS marketing and any specific achievements that align with the job description. We want to see how you can drive our revenue engine!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Grip. Share your passion for AI and data-driven marketing, and how you plan to bridge the gap between marketing and sales.
Showcase Your Analytical Skills: Since this role is all about being analytical, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing numbers that back up your success stories!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Grip
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, especially HubSpot and Salesforce. Be ready to discuss how you've used these platforms in your previous roles to drive marketing success.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked, like conversion rates or CAC, and how you optimised campaigns based on those insights.
✨Demonstrate Your Campaign Management Experience
Be ready to talk about your experience in building and executing marketing campaigns. Highlight any automated nurture flows or ABM programs you've managed, and how they contributed to lead generation.
✨Emphasise Your Adaptability with AI
Since Grip values innovation, share your experiences with AI tools and how they've improved your marketing efforts. Discuss any specific projects where you leveraged AI for campaign optimisation or lead scoring.