At a Glance
- Tasks: Drive marketing campaigns and leverage AI to boost revenue for a leading event platform.
- Company: Join Grip, an innovative AI-powered event platform transforming the industry.
- Benefits: Enjoy remote work, 25 holiday days, career progression, and a fun company culture.
- Other info: Opportunities for personal growth and leadership within a supportive team.
- Why this job: Make a real impact in marketing while growing your skills in a dynamic environment.
- Qualifications: Experience in SaaS marketing and strong analytical skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
Grip is the AI-powered, end-to-end event platform built for engagement. We help commercial event organizers boost revenue by establishing, maintaining and tracking relationships between participants over multiple events.
Expectation of the role
We are looking for a highly analytical, tech-savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine. You will build, automate and scale our marketing campaigns to ensure our Go‑To‑Market strategy operates reliably and generates consistent pipeline. By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full‑funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth.
Your Career Path
We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check‑ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing. At Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation.
Grip Benefits
- Remote‑first company with an office in London Bridge
- Company Training Sponsorship Programme
- 25 holiday days per year + Bank Holidays
- Sabbatical Leave
- Career Progression Pathways
- Kind, fun and ambitious company culture
- Group Life Insurance and company health plan
Core responsibilities
As our Senior Marketing Manager, you will own the strategy and execution across the entire buyer journey. Your responsibilities are broken down into the following core areas:
- Campaign & Marketing Operations
- Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules.
- Content Distribution & Syndication: Partner with the wider marketing team to distribute high‑value content across multiple channels to capture demand and generate net‑new leads.
- Event & Field Marketing Support: Support our physical event strategy by driving pre‑event meeting bookings, managing lead retrieval processes on‑site and ensuring rapid, automated post‑event follow‑up.
- Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow.
- Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net‑new leads.
- Website & Organic Growth
- CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimised for lead capture.
- SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimisation strategies.
- Paid Media & Performance Marketing
- Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social.
- Optimization & Retargeting: Build behaviour‑based retargeting flows and continuously optimise campaigns for ROAS and Customer Acquisition Cost (CAC).
- Pipeline Management & Lifecycle
- Lead Scoring & Routing: Build behavioural lead scoring models to ensure sales only speaks to highly qualified prospects.
- Data & Attribution: Drive multi‑touch attribution reporting and manage data enrichment tools to ensure pipeline hygiene.
- Outbound & Account-Based Marketing (ABM)
- Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with sales to build intent‑driven campaigns around target account lists.
- Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals.
- Conversion Rate Optimization (CRO) & Experimentation
- Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximise conversion rates.
- Funnel Analysis: Analyse web analytics to identify and resolve friction points in the buyer's journey.
- Innovation & AI
- AI Automation: Leverage tools to scale personalised outreach and automate manual marketing tasks.
- Programmatic SEO: Build scalable, template‑driven website pages targeted at high‑value, long‑tail keywords.
- Analytics & Revenue Leadership
- Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full‑funnel retro reporting to leadership.
- Commercial Alignment: Partner closely with sales for cross‑functional alignment and to present data‑driven findings that translate into immediate action plans.
The Tech Stack You Will Own
- CRM, Sales and Marketing Automation: HubSpot, Salesforce
- Data Enrichment, Outbound & Integrations: Apollo, Zapier
- Analytics, Tracking & Compliance: Google Analytics, Fathom, Google Tag Manager, CookieYes
- SEO & Search Strategy: SE Ranking, Google Search Console
Experience and Skills
- Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.
- Strong hands‑on experience with HubSpot, particularly in building campaigns, workflows, and lead routing.
- A highly analytical mindset with a solid understanding of full‑funnel reporting, multi‑touch attribution and lead scoring.
- Experience managing paid media budgets and optimising for CAC/ROAS.
- Comfortable using tools like Zapier to automate tasks and connect platforms.
- A strong foundation in SEO, CRO and website CMS management.
- A forward‑thinking approach to leveraging AI tools to speed up execution and improve campaign performance.
- Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team.
Senior Marketing Manager, UK employer: Grip.Events
Grip is an exceptional employer that prioritises employee growth and development, offering a clear progression framework and regular check-ins with management to ensure your career path is on track. With a remote-first culture complemented by a welcoming London Bridge office, employees enjoy a supportive and ambitious work environment, generous benefits including 25 holiday days plus bank holidays, and the opportunity to shape the future of AI in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, UK
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially with AI and tech-savvy strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly.
We think you need these skills to ace Senior Marketing Manager, UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in SaaS marketing, demand generation, and any relevant tech stack you've worked with. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your analytical mindset can drive our revenue engine. Be sure to mention specific campaigns or projects that showcase your expertise.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with analytics tools and how you've used data to inform marketing strategies. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Grip.Events
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, like HubSpot and Salesforce. Be ready to discuss how you've used these platforms in your previous roles, especially in building campaigns and managing lead routing.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform marketing strategies. Discuss specific metrics you've tracked, such as conversion rates or CAC, and how you optimised campaigns based on those insights.
✨Demonstrate Your Campaign Management Experience
Be ready to talk about your experience in building and executing marketing campaigns. Highlight any automated nurture flows or ABM programs you've managed, and how they contributed to revenue growth.
✨Embrace AI and Innovation
Since Grip values innovation, share your thoughts on leveraging AI tools in marketing. Discuss any experiences you've had with automation tools like Zapier or AI-driven strategies that improved campaign performance.
