Social Strategy Manager in London

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Company Overview

Grind is a coffee company that lives in London. Since opening Shoreditch Grind in 2011, we have expanded across London with cafés, coffee trucks and a state-of-the-art coffee roastery. Today, we serve millions of cups of coffee across London and the UK each year, and we have helped hundreds of thousands of people make better, more sustainable coffee at home. You will find our coffee beans, compostable coffee pods and ready-to-drink coffee cans in supermarkets across the UK and in hotels around the world. Based in Shoreditch, we have a team of talented people working on everything from product development to finance, to customer experience. We are looking for someone to join our growing team and help us in building the future of Grind. We think coffee can be a force for good. Whether it is through creating the UK’s first compostable coffee pods, our plastic-free packaging or carbon-free shipping - we are on a mission to be the world’s most sustainable coffee company. In 2023, we created our charity, the Better Coffee Foundation, to undo the damage done by the global coffee industry - in our first year, we recovered 43 million pods' worth of ocean-bound plastic.

Role Overview

We are seeking a highly motivated and creative Social Strategy Manager to join our brand team, working alongside our Social Content Lead. The Social Strategy Manager will play a pivotal role in driving our brand's strategy, execution, and analysis across social platforms. With a finger on the pulse of the latest trends, you will craft compelling content that resonates with our audience and drives measurable results. This role extends beyond ideation and creation; it encompasses strategising and analysing to ensure optimal impact and growth. The ideal candidate has a passion for content ideation with a focus on engagement and growth for the brand. We are looking for a team member who has creative ideas, understands platform trends, and has the skills to execute upon those ideas.

Responsibilities

• Strategy Development: Craft and implement a comprehensive content strategy for social platforms, ensuring alignment with brand values, goals, overarching marketing calendar, and audience interests.
• Creative Ideation: Be the engine of ideas for Grind's social presence. Generate original, scroll-stopping content concepts that tell compelling stories about coffee, culture, and community.
• Content Support: Support the Social Content Lead on the creation of high-quality, engaging, and authentic content—including videos, stories, reels, and posts—that captivates our audience and amplifies our brand.
• Research: Conduct research on industry trends and carry out competitor analysis to remain updated on the latest social media trends.
• Analytics & Reporting: Monitor, measure, and analyse performance metrics to understand content efficacy, audience behaviour, and ROI. Provide insights and recommendations based on data-driven decisions.
• Trend Monitoring: Stay updated with the latest platform updates, features, and trending topics to ensure our content remains fresh, relevant, and ahead of the curve.
• Collaboration: Work closely with the broader marketing, product, and creative teams to align content strategies with promotional campaigns, product launches, and other brand initiatives.
• Community Building: Actively seek feedback from the community, responding to comments, and leveraging insights to refine content strategy and execution.

Qualifications

• Proven experience in social media strategy and/or content creation.
• A track record of providing strategy, executing content, and possessing a deep understanding of analytics.
• Capacity to pivot and refine strategies based on performance.
• In-depth comprehension of the channel ecosystem: trends, hashtags, music usage, functionalities, guidelines, and platform updates.
• Evidence of having nurtured social media into an engaged and substantial following.
• Passion and interest in weaving compelling brand narratives that connect to product sales.
• Superior verbal, written, copy-editing, and proofreading skills.

Benefits

• Extra Holiday: Gain an extra day of holiday for each year you spend with us, capped at 3 additional days.
• SpectrumLife: Access our confidential Employee Assistance Program (EAP) for personal and professional support.
• Referral Bonus: Earn a bonus for bringing great talent to our team (£250 for employees, £450 for managers).
• Stream: Take control of your finances with on-demand access to your earned wages, financial coaching, and more.
• Employee Loan: Access an interest-free loan of up to £1,000 to help with unexpected expenses.
• Discounts online: Up to 40% off our retail line online.
• Crew Card: Enjoy 50% off all food and drinks, plus two free coffees a day at Grind locations.
• Team Events: Participate in regular team events and enjoy a stocked office with healthy breakfast and snacks.
• Family & Friend Discounts: Special discounts for family and friends.
• Enhanced Maternity and Paternity: Enjoy enhanced maternity and paternity benefits once eligible.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing, Advertising, and Public Relations

Industries: Restaurants, Food and Beverage Manufacturing, and Food and Beverage Retail