Customer Retention Marketing Manager

A bit about us. Grind is a coffee company that lives in London. Since opening Shoreditch Grind in 2011, we've expanded across London with cafés, coffee trucks and a state-of-the-art coffee roastery. Today, we serve millions of cups of coffee across London and the UK each year, and we’ve helped hundreds of thousands of people make better, more sustainable coffee at home. You’ll find our coffee beans, compostable coffee pods and ready-to-drink coffee cans in supermarkets across the UK and in hotels around the world. Based in Shoreditch, we have a team of talented people working on everything from product development to finance, to customer experience. We’re looking for someone to join our growing team and help us in building the future of Grind. We think coffee can be a force for good. Whether it’s through creating the UK’s first compostable coffee pods, our plastic-free packaging or carbon-free shipping - we’re on a mission to be the world’s most sustainable coffee company. In 2023, we created our charity, the Better Coffee Foundation, to undo the damage done by the global coffee industry - in our first year, we recovered 43 million pods' worth of ocean-bound plastic.

A bit about the role. We have an exciting opportunity for a Growth Marketing Manager to join our growing DTC team, reporting into the Head of Marketing & DTC. Collaborating closely with the Head of Marketing & DTC, you will play a key role in developing our growth marketing activities, driving new customer acquisition and revenue growth across our paid marketing channels, such as Meta, Tiktok, Google, Affiliates, with a particular focus on paid social. The dream candidate will be someone performance-oriented, analytical and optimisation focussed, with an interest in creative testing and an understanding of key performance metrics. If you enjoy creative problem solving and a variety of work - this could be the role for you.

Role responsibilities:

• Paid channel management: developing and running all paid activities across Meta, Tiktok, Google and Affiliates, working with our media agency partners, as well as looking for new platforms we can test.
• Optimise and grow our campaigns, carefully balancing our key KPIs such as CPA, ROAS, volume, making data-driven decisions to drive performance.
• Creative briefing, testing and reporting: owning the testing framework that will require new creative on a regular basis. Briefing the in-house creative team on assets across all platforms, testing as much as possible to optimise performance and creating regular reports to share learnings with the team.
• Performance channel attribution and reporting: create regular reports on channel performance, with deep dives into creatives, audiences, platforms and incrementality, with recommendations for improvements.

You’ll have:

• A positive and personable disposition, great at building relationships with colleagues and agency partners.
• An understanding of DTC digital marketing campaigns, focusing on paid social strategies ideally within a high-growth startup.
• Experience testing, briefing and iterating creatives for paid channels, with an understanding of creative best practices across Meta and Tiktok.
• A strong analytical mindset, comfortable with using data and a test and learn approach to drive revenue and customer acquisition in an efficient way.
• The ability to monitor and report on KPIs, test results and campaign performance.
• The ability to juggle multiple tasks and prioritise, you like autonomy and have the ability to get stuff done without close supervision.

Diversity and Inclusion. Grind is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, colour, national origin, religion, gender, gender identity or expression, sexual orientation, marital status, age, veteran status, or disability status. If there are any adjustments you need to help you bring your best self to an interview with us please let us know.

Benefits and perks:

• 25 days of holiday per annum plus Bank Holidays (pro rata)
• Access to our company wellness scheme
• Full access to our mental health service
• Great staff discounts for friends and family