At a Glance
- Tasks: Lead Grind's brand strategy and ensure a consistent customer experience across all touchpoints.
- Company: Join a pioneering coffee company committed to sustainability and innovation.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Be part of a mission-driven team making a positive impact on the coffee industry.
- Why this job: Shape the future of one of the UK's most exciting consumer brands at a pivotal moment.
- Qualifications: Experience in brand strategy, marketing, and team leadership.
The predicted salary is between 70000 - 90000 £ per year.
Grind is a coffee company that lives in London.
Since opening Shoreditch Grind in 2011, we've expanded across London with cafés, coffee trucks and a state-of-the-art coffee roastery.
Today, we serve 100 million cups of coffee across London and the UK each year, and we’ve helped hundreds of thousands of people make better, more sustainable coffee at home.
You’ll find our coffee beans, compostable coffee pods and ready-to-drink coffee cans - in supermarkets across the UK and in hotels around the world.
Based in Shoreditch, we have a team of talented people working on everything from product development to finance, to customer experience.
We’re looking for someone to join our growing team and help us in building the future of Grind.
We think coffee can be a force for good.
Whether it's through creating the UK's first compostable coffee pods, our plastic-free packaging or carbon-free shipping - we're on a mission to be the world's most sustainable coffee company.
In 2023, we created our charity, the Better Coffee Foundation, to undo the damage done by the global coffee industry - in our first year, we recovered 43 million pods' worth of ocean-bound plastic.
A bit about the role.
We're looking for a Brand Director to lead the next chapter of Grind's growth.
This is a rare opportunity to shape one of the UK's most exciting consumer brands at a pivotal moment in its journey.
Reporting directly to the CEO, you'll be responsible for the strategic direction and evolution of the Grind brand across every customer touchpoint—from our cafés, grocery and retail products; hospitality partnerships to ecommerce, wholesale, social channels and emerging platforms.
You'll ensure customers experience one consistent, compelling brand wherever they encounter Grind.
This role brings together strategic brand leadership, creative instinct and a sharp understanding of how AI, data and culture are reshaping modern marketing.
We’re looking for someone who can move confidently between customer insight, creative campaign development and brand strategy, using each to unlock more culturally relevant, commercially effective work.
You’ll champion a modern approach to brand building that blends experimentation with taste, intuition with evidence, and long-term brand equity with measurable business impact, ensuring our brand and customer experience feel distinctive, connected and compelling across every physical and digital touchpoint.
A key part of the role will be developing and strengthening our in-house marketing and brand capabilities.
You'll lead and mentor a talented internal team of 12, helping to build the processes, skills, tools and ways of working that enable best-in‑class omnichannel marketing.
Working closely with agency partners and cross‑functional teams, you'll help position Grind as one of the UK’s most culturally relevant, digitally sophisticated and customer‑centric consumer brands.
Role responsibilities.
Own and evolve Grind's brand strategy across our digital channels, hospitality sites, grocery
