GRIMME (UK) Ltd is dedicated to supporting its customer requirements through its network in the UK offering innovative equipment and market-leading service and parts back-up. GRIMME (UK) Ltd believes in the personal development of its staff and every aftersales person involved with the brand. That’s why GRIMME (UK) Ltd offers an extensive training programme through the GRIMME (UK) Ltd Academy in a purpose-built training facility at Swineshead.
The Role – Area Sales Manager
An excellent opportunity has arisen for an enthusiastic Area Sales Manager to join the team based in the East Anglia region of England. The successful candidate would ideally live within the territory area of the Norfolk & Suffolk borders, demonstrate strong sales knowledge, ideally have an interest in the equipment used within the UK potato, vegetable and sugar beet industries.
As an Area Sales Manager for GRIMME (UK) Ltd, your initial responsibilities will be:
- Active promotion of all brands within the GRIMME UK portfolio to root crop, vegetable and beet growers.
- Maintain and grow market share in area of responsibility.
- Monthly Accountability for all Area Sales Targets.
- Responsible for Area Sales Forecasts and budgeting.
- Drive of proactive sales within area trade network including setting customer objectives and sales action plans.
- Coordination of area sales activities between sales partners and the trade network.
- Ensure positive and successful customer relationships are built and maintained and that Grimme are the supplier of choice for its market segments.
- Product support for dealer sales reps within trade area.
- Develop and carry out regional sales strategies.
- Market monitoring of the competition and potential changes in product requirements.
- Responsibility for dealer discount levels and special discount terms alongside GRIMME LMF.
- Communication and coordination of area sales activity with GRIMME management.
- Dealer monitoring and assessment to ensure dealer standards are met and maintained.
- Annual target setting within area dealers.
- Responsible for area sales orders to the factory.
- Responsibility for lost sales reporting.
- Any other duties as and when required by Management that are reasonably within the capabilities of the person and are aimed at achieving the company’s objectives and goals.
Requirements
- To have resilience and to be able to maintain a positive outlook.
- The ability to positively communicate with dealers and business partners.
- Demonstrable experience in value based selling.
- Strong Customer facing skills, with the ability to create ‘win-win’ solutions.
- Strong commercial, numerical and analytical abilities.
- Pragmatic thinker and solutions orientated.
- Good product and market knowledge.
- To be able to prioritize tasks & workload in priority order.
- Competent in Microsoft Office packages and ERP systems.
Person Specification
- Experience in similar background such as: ‘high value goods’, machinery, raw materials, construction.
- Experience in Agricultural industry would be advantageous.
- Customer Facing background.
- Demonstrable experience in Sales and/or management.
- Candidate ideally located within the Norfolk & Suffolk borders.
- Family owned and family run business
- Medicash Health Cash Plan (includes an Employee Assistance programme)
- Financial Wellbeing Programme, includes childcare salary sacrifice
- Life assurance up to 4 x salary
- Bonus scheme based on company performance and individual performance
- 24 days annual holiday + Bank Holidays
- Extra day holiday for your birthday
- Salary sacrifice pension scheme
- Company vehicle incl. private mileage
- Company mobile
- Access to onsite Mental Health First Aider
- Cycle to work scheme
- Company sick pay
- Company events
Monday – Friday, 40 hours per week
Closing date for applications is Friday 13th November 2026.
If you would like any further information, please feel free to email our HR Business Partner, Emma Scholefield at e.scholefield@grimme.co.uk
Work Location: Hybrid remote in Swineshead PE20 3PS
