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- Tasks: Lead B2B marketing campaigns to boost brand awareness and sales growth.
- Company: Join a dynamic company focused on innovative marketing strategies and growth.
- Benefits: Enjoy 30 days of holiday, private health cover, and employee discounts.
- Why this job: This role offers creative freedom and the chance to shape impactful marketing strategies.
- Qualifications: Ideal candidates have HubSpot knowledge and a degree in Marketing.
- Other info: Opportunity to eventually manage a Campaign Manager as the team grows.
The predicted salary is between 36000 - 60000 £ per year.
The B2B Marketing Manager will be responsible for developing and executing comprehensive marketing campaigns to drive lead generation, sales pipeline growth, and revenue for the company. You will manage third-party resources, ensuring all marketing efforts align with the company’s objectives. While the role will not initially have line management responsibilities, as the department grows, the aim is for this role to eventually line manage and develop a Campaign Manager.
A key requirement of this role will be to utilise HubSpot proficiently to support and optimise marketing and sales activities. The ideal candidate will have some working knowledge of HubSpot and possess strong technical B2B marketing expertise, with proven experience in creatively directing design projects to maintain brand consistency across campaigns.
Responsibilities
- Campaign Strategy & Execution: Develop and implement strategic B2B marketing campaigns to drive brand awareness, lead generation, and business growth.
- HubSpot Management: Oversee and manage HubSpot workflows, including automation, email marketing, and lead nurturing processes to optimise customer acquisition and engagement.
- Team Management: While this is initially a stand-alone position, eventually you may lead and mentor the Event Campaign Manager, ensuring their campaigns align with overall business objectives. Coordinate with third-party vendors, particularly design, for creative and branding projects.
- Lead Generation & Nurturing: Collaborate with the sales team to develop marketing strategies that target key customer segments, nurturing prospects through the sales funnel to conversion.
- Performance Analytics: Track, measure, and report on the performance of marketing campaigns and ROI providing insights and making data-driven adjustments to improve results. Identifying potential new markets and creating a plan to enter those markets.
- Increase Speaking Opportunities: Work alongside the regional manager and technical sales teams to increase the number of invitations to present at industry events and associations, enhancing the company’s visibility and positioning in the market.
Minimum Requirements
- Some working knowledge of HubSpot is essential, along with other CRM and marketing automation tools.
- Proficiency in executing marketing campaigns across email, social media, and content channels.
- Attention to detail and ability to manage event logistics effectively.
- Ability to analyse data and present actionable insights to stakeholders on ROI.
Qualifications
- Higher level education (MSc or equivalent) in Marketing (Desirable)
- Educational qualifications to Degree Level or equivalent (Essential)
- Demonstrable HubSpot Courses, or relevant working knowledge (Essential)
Benefits
- Contributory company pension scheme
- 30 days holiday including bank holidays
- Enhanced sick, maternity & paternity pay
- Employee Assistance Plan including a 24/7 free confidential helpline
- Employee discounts and cashback savings across hundreds of your favorite high street brands, online shopping, holidays, and days out
- Extra bonus holiday for birthday on completion of 2 years’ service
- Private Health Cover or Alternative Cash Plan on completion of 2 years’ service
- Cycle to work scheme
- Long service rewards from 1 years’ service
- Free eye check
- Support to gain further training and qualifications
- Electric car scheme (salary sacrifice)
- Nursery Vouchers scheme (salary sacrifice)
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Marketing Manager - B2B employer: Griffinfire
Contact Detail:
Griffinfire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - B2B
✨Tip Number 1
Familiarize yourself with HubSpot if you haven't already. Since proficiency in HubSpot is a key requirement for this role, consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Showcase your experience in executing B2B marketing campaigns. Prepare specific examples of past campaigns you've managed, focusing on lead generation and how you measured their success. This will help you stand out as a candidate who can drive results.
✨Tip Number 3
Network with professionals in the B2B marketing space. Attend industry events or webinars to connect with others in the field. This can provide valuable insights into current trends and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to discuss your analytical skills. Be ready to explain how you've used data to inform marketing strategies in the past. Highlight any tools or methods you've employed to track campaign performance and ROI, as this is crucial for the role.
We think you need these skills to ace Marketing Manager - B2B
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the B2B Marketing Manager position. Tailor your application to highlight your relevant experience in developing marketing campaigns, managing HubSpot, and collaborating with sales teams.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with HubSpot and other CRM tools. Provide specific examples of successful marketing campaigns you've executed, focusing on lead generation and performance analytics.
Showcase Your Skills: Demonstrate your technical B2B marketing expertise by discussing your ability to analyze data and present actionable insights. Mention any relevant courses or certifications related to HubSpot or marketing automation that you have completed.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your skills and experiences to the company's objectives. Discuss how you can contribute to their marketing efforts and align with their brand vision, while also expressing your enthusiasm for the role.
How to prepare for a job interview at Griffinfire
✨Show Your HubSpot Skills
Since the role requires proficiency in HubSpot, be prepared to discuss your experience with the platform. Highlight specific campaigns you've managed using HubSpot and how you utilized its features for lead generation and nurturing.
✨Demonstrate B2B Marketing Expertise
Prepare examples of successful B2B marketing campaigns you've executed in the past. Focus on your strategic approach, the challenges you faced, and how you measured success through performance analytics.
✨Discuss Team Collaboration
Even though this position is initially standalone, it will evolve into a leadership role. Share experiences where you've collaborated with sales teams or managed third-party vendors to achieve marketing goals.
✨Be Data-Driven
The job emphasizes the importance of analyzing data and providing actionable insights. Be ready to discuss how you've used data to inform your marketing strategies and improve campaign ROI in previous roles.
