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- Tasks: Direct and shoot performance-driven video ads for social media platforms.
- Company: Join Hambi Media, a dynamic agency specializing in high-performing video content for DTC brands.
- Benefits: Enjoy flexible hybrid working, extra holiday for your birthday, and opportunities for leadership growth.
- Why this job: Be part of a creative team that thrives on authentic storytelling and innovative production techniques.
- Qualifications: 3+ years in video production with a strong portfolio showcasing high-converting ad content.
- Other info: Work with top D2C brands and learn from experienced professionals in a fast-paced environment.
The predicted salary is between 30000 - 40000 £ per year.
Job Title: Video Director (Performance Creative)
Location: Kennington, London
Employment Type: Full-time, Hybrid working in London.
Salary: £30,000 – £40,000
Essentials:
- Experience creating \”Social First Content\” or delivering authentic performances from talent/contributors.
- Providing a portfolio or showreel of relevant directing work is essential for all applications.
About Us
We are Hambi Media, part of the Soar Group! We’re a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.
Role Overview
We’re looking for a Video Director with self-shooting abilities who can take ownership of directing performance-driven video ads. You’ll be responsible for directing, some shooting (alongside DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and authentic UGC-style content (e.g., podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.
Key Responsibilities
- Directing – Lead and execute shoots, working closely with talent and crew, both in studio and on location, to create highly authentic performances that are native to social.
- Creative Concepting – Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
- Camera Operation – Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
- Testing & Optimisation – Analyse ad performance data and iterate on creative based on results.
- Production Logistics – Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
- Trend Awareness – Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
Required Skills & Experience
- 3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
- Proven track record of creating high-converting paid ad content, ideally for DTC brands.
- Strong camera and lighting expertise, with proficiency in operating & shooting with Sony FX3 and iPhone cameras.
- Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
- Ability to work independently, manage multiple projects, and meet tight deadlines.
- Strong ability to direct authentic & natural performances.
- Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
Bonus Skills
- Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
- Experience working with influencers and content creators.
- Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.
What We Offer
- You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
- You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram, and TikTok.
- Ability to work from any location when not on shoots – with flexible working hours.
- Extra holiday – take your birthday off.
- Ability to progress into leadership roles in a fast-growing agency.
- Company pension scheme.
- Structured training and development.
- Lots of team-building activities.
- Annual salary reviews.
- Bonus incentives.
- Flexible & Hybrid working (remote/in-office mixture).
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Video Director (Performance Creative) employer: Griffin Fire
Contact Detail:
Griffin Fire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Video Director (Performance Creative)
✨Tip Number 1
Make sure to showcase your experience with 'Social First Content' in your portfolio. Highlight specific projects where you directed authentic performances, as this aligns perfectly with what Hambi Media is looking for.
✨Tip Number 2
Stay updated on the latest trends in video content and performance marketing. Being able to discuss recent changes in platform algorithms or successful ad formats during your interview will demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to discuss your hands-on experience with camera operation, especially with Sony FX3 and iPhone cameras. Be ready to share examples of how you've used these tools to create high-quality visuals for paid social platforms.
✨Tip Number 4
Familiarize yourself with the principles of direct response marketing. Understanding how to craft video content that drives conversions will be crucial in demonstrating your fit for the role during discussions with the team.
We think you need these skills to ace Video Director (Performance Creative)
Some tips for your application 🫡
Showcase Your Portfolio: Since providing a portfolio or showreel of relevant directing work is essential, make sure to curate your best pieces that highlight your experience in creating 'Social First Content' and authentic performances.
Tailor Your CV: Customize your CV to emphasize your 3+ years of experience in video production and directing. Highlight specific projects where you created high-converting paid ad content, especially for DTC brands.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of performance marketing principles and your ability to create engaging video content. Mention your familiarity with platforms like Meta, TikTok, and YouTube.
Highlight Technical Skills: Make sure to include your proficiency in camera operation, particularly with Sony FX3 and iPhone cameras, as well as any post-production skills in Adobe Premiere Pro and After Effects. This will demonstrate your comprehensive skill set.
How to prepare for a job interview at Griffin Fire
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio or showreel that highlights your best work in creating social-first content. This is essential for demonstrating your skills and experience in directing performance-driven video ads.
✨Understand Performance Marketing
Familiarize yourself with performance marketing principles and be ready to discuss how your video content can drive conversions. Showing that you understand the metrics behind successful ads will impress the interviewers.
✨Stay Trendy
Be prepared to talk about the latest video trends and platform algorithm changes. Showing that you are up-to-date with current trends will demonstrate your commitment to creating fresh and effective content.
✨Demonstrate Directing Skills
During the interview, be ready to discuss your approach to directing authentic performances. Share examples of how you've successfully led shoots and collaborated with talent to create engaging content.
