At a Glance
- Tasks: Own and optimise marketing tech platforms, ensuring effective customer data use and performance measurement.
- Company: Join a forward-thinking company focused on sustainable energy solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with cross-functional collaboration and a focus on innovation.
- Why this job: Make a real impact in marketing technology while driving customer engagement and retention.
- Qualifications: Experience in marketing operations and hands-on with platforms like HubSpot or Iterable.
The predicted salary is between 49500 - 60500 £ per year.
The Marketing Technology & Customer Intelligence Manager is responsible for owning and optimising GRIDSERVE’s marketing technology platforms, customer data capability and marketing performance measurement.
The role ensures marketing activity is enabled by reliable systems, compliant data use, clear reporting and actionable customer insight that supports membership growth, customer engagement, retention and commercial decision making.
- MAIN RESPONSIBILITIES
- Act as business product owner for core marketing platforms, including Iterable, Hub Spot and connected marketing tools.
- Maintain a clear marketing technology roadmap, prioritising platform improvements, automation, integrations and efficiency opportunities.
- Work with Technology and Data teams to define requirements for integrations, webhooks, data flows and platform enhancements.
- Ensure marketing platforms are configured, governed and maintained to support CRM, campaign, partnership, fleet and membership activity.
- Identify opportunities to use automation and AI to improve marketing effectiveness, operational efficiency and customer experience.
Customer Data and Governance
- Own marketing’s customer data requirements, working with Technology, Data, Legal and CX to maintain accurate, usable and compliant customer data.
- Define and maintain customer attributes, segmentation frameworks, exclusions and data fields required for marketing activity.
- Support the development of customer lifetime value, retention and engagement models in partnership with data and commercial teams.
- Ensure data use supports GDPR, PECR and wider regulatory requirements, with Legal retaining formal approval ownership where required.
- Document data processes, platform dependencies and key controls to reduce key person dependency.
Performance Measurement and Customer Intelligence
- Develop marketing reporting and attribution frameworks to measure campaign performance, customer growth and channel effectiveness.
- Provide insight on membership behaviour, app engagement, charging frequency, customer retention and campaign impact.
- Translate customer data into practical recommendations for CRM, digital growth, pricing, membership and partnership activity.
- Provide regular reporting for marketing leadership and wider business stakeholders, including clear performance commentary and improvement actions.
- Support test-and-learn measurement across lifecycle journeys, offers, personalisation and campaign activity.
Cross-functional Delivery
- Act as the key marketing contact for Technology and Data teams on marketing platform, integration and reporting requirements.
- Partner with CX on service-related customer communications and customer feedback insight where marketing channels are used.
- Partner with Legal on approval processes for marketing terms, consent, data use and compliance requirements.
- Support Digital Growth and CRM activity by ensuring customer data, segmentation and platform capability are available and reliable.
- Champion company policies, procedures and business ethics codes, including environmental and quality management standards where applicable.
PERSON SPECIFICATION
- Required Experience
- Experience in a marketing operations, marketing technology, CRM operations, customer data or customer insight role.
- Hands-on experience managing marketing platforms such as Iterable, Hub Spot, Salesforce Marketing Cloud, Braze, Klaviyo or similar.
- Experience working with customer data, segmentation, lifecycle reporting, attribution and marketing performance measurement.
- Experience translating business requirements into technology, data or reporting requirements for technical teams.
- Experience working with GDPR, consent, data governance or compliance-related marketing processes.
- Required Skills and Abilities
- Strong understanding of CRM, marketing automation, data flows, integrations and customer journey enablement.
- Analytical mindset with the ability to turn data into commercial insight and practical recommendations.
- Strong stakeholder management skills across Marketing, Technology, Data, CX, Legal and Commercial teams.
- Excellent documentation, process design and governance skills.
- Ability to manage multiple priorities in a fast-paced environment and maintain focus on business outcomes.
- High attention to detail and commitment to data quality, compliance and customer experience.
- Proficient user of Microsoft Office, including Word, Outlook, Excel and Power Point.
- Required Qualifications and Certifications
- Degree in Marketing, Business, Data, Technology or a related field, or equivalent practical experience.
- Relevant platform certifications such as Hub Spot, Iterable, Salesforce, Google Analytics or similar are desirable.
- Professional marketing, analytics or data protection training is desirable.
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Marketing Technology & Customer Intelligence Manager employer: GRIDSERVE
GRIDSERVE is an exceptional employer located in Norwich, offering a dynamic work environment where innovation meets sustainability. With a strong focus on employee development and a commitment to delivering outstanding customer experiences, we provide our team with ample growth opportunities and a supportive culture that values collaboration and excellence. Join us to be part of a forward-thinking company that is shaping the future of electric mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology & Customer Intelligence Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GRIDSERVE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GRIDSERVE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GRIDSERVE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GRIDSERVE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Technology & Customer Intelligence Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GRIDSERVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GRIDSERVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about GRIDSERVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GRIDSERVE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GRIDSERVE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GRIDSERVE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
