At a Glance
- Tasks: Drive customer growth through digital channels and optimise CRM strategies.
- Company: Join a forward-thinking company focused on sustainable growth and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative culture with excellent career progression opportunities.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Experience in digital marketing and CRM, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
The Digital Growth & CRM Manager is responsible for driving customer acquisition, conversion, engagement and retention across digital and CRM channels.
The role owns the customer-facing growth journey across website, app, email, push, in-app messaging, membership and lifecycle communications, ensuring activity supports app growth, repeat charging, membership adoption and measurable commercial outcomes.
MAIN RESPONSIBILITIES
Digital Growth and Acquisition
- Develop and deliver digital growth plans that increase high-intent traffic, app registrations, customer acquisition and charging conversion.
- Own digital channel performance across SEO, paid media coordination, landing pages, website conversion and app entry points.
- Work with brand, content and campaign teams to ensure digital journeys are clear, compelling and commercially effective.
- Manage location-based services and search listings to ensure GRIDSERVE locations remain accurate, visible and highly ranked across key customer discovery platforms.
- Optimise key customer journeys across website, app and campaign landing pages to reduce friction and improve conversion.
- Use performance data to prioritise improvements, test activity and maximise marketing ROI.
CRM and Lifecycle Marketing
- Own CRM strategy and campaign delivery across email, push notifications and in-app messaging.
- Design and optimise lifecycle journeys that support awareness, app activation, membership conversion, repeat charging and retention.
- Develop customer segmentation, targeting and personalisation approaches in partnership with the Marketing Technology and Customer Intelligence Manager.
- Plan and deliver regular marketing communications including product launches, price and promotional activity, campaigns, events and customer engagement activity.
- Maintain CRM templates, messaging standards and campaign quality across relevant customer-facing channels.
Membership, Fleet and Partnerships
- Support GRIDSERVE Plus growth through targeted acquisition, onboarding, engagement and churn reduction journeys.
- Develop customer journeys for fleet, roaming, OEM, dealer and partnership activity where marketing support is required.
- Work with Commercial and Business Development teams to translate customer opportunities into effective digital and CRM journeys.
- Support inbound and outbound partnership campaigns with clear customer messaging, journey design and performance measurement.
- Identify opportunities to improve customer ownership, opt-in, app registration and repeat engagement.
Performance and Collaboration
- Track and report digital and CRM performance, including channel effectiveness, engagement, conversion and retention outcomes.
- Run test-and-learn activity across propositions, offers, messaging, targeting and customer journeys.
- Collaborate closely with Brand, Content, PR, CX, Commercial, Technology and Data teams to deliver joined-up customer activity.
- Brief creative, content and technical requirements clearly and ensure campaigns are delivered to agreed quality and timeline standards.
- Champion company policies, procedures and business ethics codes, including environmental and quality management standards where applicable.
PERSON SPECIFICATION
- Required Experience
- Experience in a digital growth, CRM, lifecycle marketing, performance marketing or ecommerce role.
- Proven experience growing customer acquisition, engagement, conversion or retention through digital and CRM channels.
- Experience managing email, push, in-app, website and/or app-based customer journeys.
- Good understanding of SEO, digital analytics, paid media principles, landing page optimisation and conversion rate optimisation.
- Experience using CRM or marketing automation platforms such as Iterable, Hub Spot, Braze, Salesforce Marketing Cloud, Klaviyo or similar.
- Required Skills and Abilities
- Strong customer journey thinking across reach, activation, conversion and engagement.
- Commercially minded, with the ability to link marketing activity to customer growth, membership, usage and revenue outcomes.
- Strong copy, campaign planning and briefing skills, with attention to brand, channel and customer context.
- Comfortable interpreting performance data and using insight to optimise activity.
- Excellent stakeholder management and collaboration skills across Marketing, CX, Commercial, Technology and Data teams.
- Ability to manage multiple campaigns, priorities and deadlines in a fast-paced environment.
- Proficient user of Microsoft Office, including Word, Outlook, Excel and Power Point.
- Required Qualifications and Certifications
- Degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
- Relevant certifications in Google Analytics, Google Ads, Hub Spot, CRM platforms, SEO or performance marketing are desirable.
- Professional marketing certifications such as CIM are desirable.
- #J-18808-Ljbffr
Digital Growth & CRM Manager employer: GRIDSERVE
GRIDSERVE is an exceptional employer located in Norwich, offering a dynamic work environment where innovation meets sustainability. With a strong focus on employee development and a commitment to delivering outstanding customer experiences, we provide our team with ample growth opportunities and a supportive culture that values collaboration and excellence. Join us to be part of a forward-thinking company that is shaping the future of electric mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GRIDSERVE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GRIDSERVE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GRIDSERVE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GRIDSERVE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Growth & CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GRIDSERVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GRIDSERVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about GRIDSERVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GRIDSERVE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GRIDSERVE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GRIDSERVE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
