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- Tasks: Manage digital marketing and social media strategy to grow our community and win new clients.
- Company: Grid Studios is a cutting-edge production company specializing in hair and beauty content in London.
- Benefits: Enjoy 30 days annual leave, gym membership, and hybrid working options.
- Why this job: Join a creative team making high-end content accessible while building a vibrant hairdressing community.
- Qualifications: 5+ years in digital/social media with proven success in executing campaigns and managing paid ads.
- Other info: Opportunity for growth and exploration in SEO, YouTube, and content capture.
The predicted salary is between 22200 - 24000 £ per year.
Social media marketing strategist
Do you love to promote businesses using social media? Is a paid ads marketing strategy what gets you out of bed in the morning? Do you know a lot about hair and beauty? If yes, then we could have the perfect job for you.
Before we get into the specifics, let me tell you a bit about what we do and who we work with.
Grid Studios is a production company and photography studio based in Old Street, London. The production side has been running for nearly seven years and is best known for creating social content for well-known brands such as Wella and Lucozade. While we still create content across various sectors, we specialise in hair and beauty, with professional haircare being where we have made a real name for ourselves. We love making hair content so much that we have actually built a studio specifically designed to capture this content perfectly. Our studio has been open for around six months and is industry-first with regard to how it is set up. We have six styling stations, a backwash you can get cameras around and over 1000sqft of shoot space. Everything is lit by our custom-designed lighting system, which is perfectly colour-balanced no matter where you are in the space.
Our mission is to make high-end content creation accessible to everyone. This is reflected in our pricing structure and how our space is set up. It is as much for individual stylists as it is for the brands we work with. We just want to make great content. Over the past six months, we have built an amazing community of brands and hairdressers, which is growing every day, and we are expanding and adapting our offering to make sure everyone gets something great out of it.
As we grow, the need for strategy, planning and learning grows with it. We are looking for someone to come in and manage digital marketing and social media strategy to help grow the business, win new clients and build a fantastic place for our community.
Your objectives
- Develop our digital marketing strategy to win new clients
- Grow our social channels to build our hairdressing community.
- Develop cross-platform strategies to increase our audience size and engage new people.
- Develop and plan content strategies.
- Execute paid advertising campaigns.
- Assist in other areas of marketing, including emails, influencers and ambassadors.
- Build out our social offering so we can offer it as a service.
- Analyse data to measure success.
Your responsibilities
The role will grow and develop as you do. We want you to enjoy your work and find it rewarding. Below is a list of responsibilities that will be expected at the start.
- Strategy and creative: You will work alongside our team to build our digital and social strategies and the creative ideas that bring the strategy to life. You will write briefs for the creative teams to ensure everyone works into a structure and plan how we can use our community and audience to promote both us and them.
- We capture a lot of content both during our content days and on our shoots. You will plan how we can leverage this to promote our services and win new clients. This will include ideas of what we should capture, how it should be used and how we will roll it out.
- Posting for paid and organic social media management: Once the content is created, you will be responsible for managing and posting it. This will include creating a posting schedule, copywriting, and keeping up with the latest trends. We post across Instagram, TikTok, and LinkedIn.
- Community management: You will look after our amazing community and help plan our content days.
- Research and development: You will come to us with ideas of what we should be creating. You will research trends, research our competitors, and take on feedback from our community to make sure the content we create is what people really want to see.
Nice to haves
Below is a list of nice to-haves. They will not be expected in your role, but if they are areas you want to be involved in, we can let you explore the options.
SEO and website marketing knowledge
YouTube channel: We like the idea of creating a YouTube channel, so we are exploring options and what content we should create.
PR and product: We have a great audience and want to explore if and how we can create/sell products in the studio.
Content capture: Photography, videography and editing. There will be plenty of opportunities for this.
Your expertise
5+ years working in digital and social media and proven ability to execute social media campaigns to win new work.
3+ years working with paid ads.
Project management and social strategy: Proven ability to create and execute a strategy based on a client\’s brief.
Trends: A great eye for new trends, both visually and socially.
Compensation and information
3-month pro-rata FTC with a view to extend to full-time.
£37 – £40k per year, depending on experience.
30 days annual leave
Gym membership
Hybrid working – minimum 3 days in the office over the week.
Start date: ASAP
Application process
To apply, please email your CV and a short cover letter to danny@gridstudios.com. The cover letter should include
- Why would you be good for this job
- Current position
- Available start date
Social Media Marketing Strategist employer: Grid Studios
Contact Detail:
Grid Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Strategist
✨Tip Number 1
Familiarize yourself with the latest trends in hair and beauty, as well as successful social media campaigns in this niche. This knowledge will help you demonstrate your expertise during the interview and show how you can contribute to Grid Studios' mission.
✨Tip Number 2
Engage with Grid Studios on their social media platforms. Comment on their posts, share your thoughts on their content, and showcase your passion for hair and beauty. This will help you stand out and show that you're genuinely interested in their work.
✨Tip Number 3
Prepare a few creative ideas for social media campaigns that align with Grid Studios' brand and community. Presenting these ideas during your interview will demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Network with professionals in the hair and beauty industry, especially those who have experience in social media marketing. Building connections can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Social Media Marketing Strategist
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customize your cover letter specifically for the Social Media Marketing Strategist position. Highlight your experience in digital marketing and social media, particularly in the hair and beauty sector, as this aligns with Grid Studios' focus.
Showcase Relevant Experience: In your CV, emphasize your 5+ years of experience in digital and social media marketing. Include specific examples of successful campaigns you've executed, especially those involving paid ads, to demonstrate your ability to win new clients.
Express Your Passion: Convey your enthusiasm for the role and the industry in both your cover letter and CV. Mention your love for promoting businesses through social media and how you stay updated on trends in hair and beauty, which is crucial for this position.
Be Clear About Availability: In your cover letter, clearly state your current position and your available start date. This helps the hiring team understand your timeline and makes it easier for them to plan the next steps in the hiring process.
How to prepare for a job interview at Grid Studios
✨Show Your Passion for Hair and Beauty
Make sure to express your enthusiasm for the hair and beauty industry during the interview. Share any relevant experiences or projects you've worked on that showcase your love for this field, as it aligns perfectly with the company's focus.
✨Demonstrate Your Social Media Expertise
Prepare to discuss specific social media campaigns you've executed in the past. Highlight your ability to analyze data and measure success, as well as how you can apply these skills to help grow Grid Studios' digital presence.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media and the hair and beauty sector. Be prepared to share your insights on what content resonates with audiences and how you would leverage these trends to engage the community.
✨Prepare Creative Ideas
Think of innovative content strategies that could benefit Grid Studios. Present a few ideas during the interview on how you would utilize their existing content and community to attract new clients and enhance their social media presence.
