At a Glance
- Tasks: Lead exciting marketing campaigns for iconic live events across the UK.
- Company: Join a market-leading events business with ambitious growth plans.
- Benefits: Competitive salary, performance bonus, and genuine career progression.
- Other info: Collaborative culture with opportunities to work on high-profile projects.
- Why this job: Shape the success of flagship exhibitions and make your mark in the industry.
- Qualifications: Five years' experience in event marketing and strong digital skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you an experienced event marketer ready to take ownership of campaigns for some of the UK's most iconic live events? We're partnering with a market-leading events business to recruit an ambitious Marketing Manager to lead the marketing strategy across their flagship exhibitions, including one of the UK's most established consumer events and one of the country's leading trade exhibitions. Attracting hundreds of thousands of visitors, thousands of exhibitors and many of the biggest brands in their respective sectors, these are market-leading events with loyal audiences, national recognition and ambitious growth plans.
This is a fantastic opportunity to take ownership of high‑profile marketing campaigns that directly influence visitor attendance, ticket sales, exhibitor success and long‑term brand growth.
The Opportunity
As Marketing Manager, you'll lead the planning, delivery and optimisation of integrated marketing campaigns across a portfolio of flagship live events. Working closely with senior leadership and cross‑functional teams, you'll develop commercially focused campaigns that drive audience acquisition, increase visitor engagement and strengthen brand awareness across multiple channels. This is a highly visible role offering the opportunity to influence marketing strategy while remaining hands‑on in campaign execution. From digital advertising and CRM to PR, partnerships and onsite event delivery, you'll play a pivotal role throughout the entire event lifecycle.
What You'll Be Doing
- Develop and deliver integrated multi‑channel marketing campaigns to drive visitor attendance, ticket sales and audience growth.
- Lead CRM, email marketing and audience segmentation strategies to improve acquisition, retention and engagement.
- Manage campaigns across paid digital, social media, website, PR, TV, radio, print and partnership channels.
- Build and manage relationships with sponsors, media partners, influencers, ambassadors and commercial stakeholders.
- Oversee external agencies across creative, digital marketing, PR and media buying.
- Monitor campaign performance using analytics and CRM data, continually optimising activity to maximise ROI.
- Manage website content, SEO and digital assets while ensuring a seamless customer journey.
- Lead the onsite marketing delivery during live events and work closely with sales, operations and content teams to achieve commercial objectives.
About You
We're looking for a commercially minded event marketer who enjoys taking ownership, thrives in a fast‑paced environment and understands how exceptional marketing contributes to the success of large‑scale live events. You'll ideally have:
- At least five years' experience in event marketing or a senior marketing role.
- A proven track record of delivering successful integrated marketing campaigns.
- Strong digital marketing expertise across CRM, email, paid media, social media and website management.
- Experience managing PR activity, partnerships and external agencies.
- Excellent analytical skills with experience using campaign data to improve performance.
- Outstanding communication and stakeholder management skills.
- The ability to manage multiple projects and deadlines simultaneously.
- Strong copywriting and content creation experience.
- A creative, proactive and commercially focused approach.
- Marketing qualifications such as CIM or IDM would be advantageous but aren't essential.
What's On Offer?
You'll receive a competitive salary of up to 50,000, together with a performance‑related bonus and the opportunity to work on a portfolio of market‑leading events with national recognition. The business offers genuine career progression, a collaborative and high‑performing culture, and the chance to take ownership of campaigns that have a measurable commercial impact.
Why Apply?
Opportunities to market events of this scale and reputation are few and far between. You'll be working on exhibitions that are recognised as flagship events within their sectors, supported by substantial marketing investment, loyal audiences and ambitious growth plans. If you're passionate about live events and want the opportunity to shape the success of some of the UK's most recognisable exhibition brands, this is a role where your work will be seen, valued and celebrated.
For a confidential discussion or to apply, contact David or Adam at Greys Specialist Recruitment today.
Contact Details:
Greys Specialist Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greys Specialist Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greys Specialist Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greys Specialist Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greys Specialist Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Marketing Manager in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greys Specialist Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greys Specialist Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greys Specialist Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greys Specialist Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greys Specialist Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greys Specialist Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
