At a Glance
- Tasks: Lead marketing strategy for a major construction industry exhibition and drive visitor engagement.
- Company: Fast-growing events and media business with a strong reputation.
- Benefits: Ownership of flagship event, high visibility, and strong progression opportunities.
- Other info: Opportunity to work closely with senior leadership and industry partners.
- Why this job: Make a real impact in a dynamic environment and shape the future of a leading exhibition.
- Qualifications: Experience in B2B marketing, strong communication skills, and ability to manage multiple campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We’re working in partnership with a fast-growing, highly respected events and media business to recruit a Marketing Manager for one of its flagship built environment exhibitions. This is a rare opportunity to take full ownership of the marketing strategy for a leading construction industry event within the UK and international exhibitions calendar. You’ll shape and deliver the marketing approach for a major B2B trade show, driving exhibitor engagement and visitor registration in a highly competitive market.
If you thrive in a fast-paced, commercially driven environment and want real ownership and visibility, this role offers both impact and progression.
The Role
As Marketing Manager, you’ll lead the end-to-end delivery of marketing campaigns for a major construction industry exhibition, working closely with commercial, content, and senior leadership teams. You’ll be responsible for driving both visitor attendance and exhibitor engagement, ensuring continued growth and strong positioning within the built environment sector.
Key Responsibilities:
- Strategy & Campaign Delivery
- Own and deliver the marketing strategy aligned to commercial objectives
- Build and execute multi-channel campaigns across the full event cycle
- Define messaging, positioning, and audience targeting within the construction sector
- Visitor Marketing & Growth
- Drive high-quality visitor registrations across contractors, developers, architects, engineers, and suppliers
- Manage the end-to-end visitor journey from acquisition to attendance
- Exhibitor Marketing Support
- Partner with the commercial team to support exhibitor sales and retention
- Deliver campaigns, assets, and exhibitor marketing toolkits to maximise ROI
- Digital, CRM & Performance
- Manage performance across email, paid media, web, and organic channels
- Build and optimise CRM journeys and segmentation
- Report on key KPIs including registrations, CPL, conversion rates, and revenue impact
- Content, Brand & Partnerships
- Deliver content-led campaigns to build awareness within the construction sector
- Work with industry partners and associations to strengthen reach and credibility
- Ensure consistent messaging across all channels
About You
- Experience in B2B marketing, ideally within events, exhibitions, or media
- Strong track record of delivering lead generation or registration campaigns
- Commercially minded with clear understanding of pipeline and conversion
- Strong communicator with solid copywriting ability
- Comfortable managing multiple campaigns in a fast-paced environment
Desirable
- Exposure to construction, infrastructure, or built environment sectors
- Experience with large-scale trade exhibitions
- CRM and marketing automation experience
- Agency management experience
What’s in it for you?
- Ownership of a flagship construction industry exhibition
- High visibility role within a leading events business
- Direct impact on commercial performance and event growth
- Strong progression opportunities within a growing portfolio
To Apply
Contact David or Adam at Greys Specialist Recruitment.
Marketing Manager in Chelmsford employer: Greys Specialist Recruitment
Join a dynamic and fast-growing events and media business that offers an exceptional work environment for a Marketing Manager. With a focus on ownership and visibility, you'll have the opportunity to shape the marketing strategy for a flagship construction exhibition, driving significant impact in a competitive market. The company fosters a culture of collaboration and innovation, providing strong progression opportunities and the chance to work alongside industry leaders in the built environment sector.
Contact Details:
Greys Specialist Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Chelmsford
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events or online. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that Marketing Manager role, and we’re here to support you every step of the way.
We think you need these skills to ace Marketing Manager in Chelmsford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B marketing experience, especially in events or exhibitions, and showcase any relevant campaigns you've led that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements in lead generation or registration campaigns and how they relate to the construction sector.
Showcase Your Communication Skills:As a Marketing Manager, strong communication is key. Make sure your application reflects your copywriting ability and your knack for clear messaging. This will demonstrate your fit for the role right from the start!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Greys Specialist Recruitment
✨Know Your Audience
Before the interview, research the company and its events. Understand their target audience in the construction sector and be ready to discuss how your marketing strategies can engage them effectively.
✨Showcase Your Campaign Success
Prepare specific examples of past B2B marketing campaigns you've led. Highlight your role in driving visitor registrations or exhibitor engagement, and be ready to discuss the results and learnings from those experiences.
✨Demonstrate Commercial Acumen
Be prepared to talk about how you align marketing strategies with commercial objectives. Discuss your understanding of pipeline and conversion rates, and how you’ve used data to optimise campaigns in a fast-paced environment.
✨Communicate Clearly and Confidently
As a Marketing Manager, strong communication is key. Practice articulating your ideas clearly, and don’t shy away from showcasing your copywriting skills during the interview. This will help demonstrate your fit for the role.
