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- Tasks: Create engaging content and drive targeted marketing campaigns for a mission-driven AI company.
- Company: Join Greyparrot, a fast-paced startup transforming recycling with AI technology.
- Benefits: Hybrid work flexibility, dynamic team environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and gain exposure to innovative marketing strategies.
- Why this job: Make a real impact in sustainability while learning and growing in B2B marketing.
- Qualifications: Passion for marketing, adaptability, and eagerness to learn in a startup setting.
The predicted salary is between 30000 - 40000 £ per year.
Reporting Line: Head of Growth, Tiziana Giordano
Team Dynamics: You will work within a focused team of at least two direct peers.
Cross‑Team Collaboration: You will also regularly interact with the wider company to ensure alignment across the organisation.
Hybrid Flexibility: If you live in London or within commuting distance (M25), we’d like you to come into the office at least once a week (marketing team are on Tuesday and Wednesdays). If you’re elsewhere in the UK, we ask you to come in once a month and for the quarterly company All Hands.
About the role: Marketing at Greyparrot is fast‑paced, mission‑driven B2B marketing at the intersection of AI, sustainability and the circular economy. You’ll support marketing for two specialist audiences – waste & recycling operators (MRFs/PRFs) and global FMCG/CPG brands – across the full funnel, from awareness and demand generation to lead nurturing and conversion. This is not B2C, and it’s not typical B2B SaaS. Our audiences are specialists, our sales cycles are considered and we focus on quality over volume – with clearly defined ICPs and careful lead qualification rather than broad reach. That means deeply understanding who we’re talking to and crafting targeted, insight‑led content and campaigns that resonate with the right people at key moments in the calendar.
As waste intelligence is still a new category, you’ll be helping these audiences understand how AI can transform their operations – increasing recovery rates and profitability for waste managers, and informing sustainable packaging design and compliance for CPG brands. Because Greyparrot is expanding into new markets and continuously evolving its products, priorities can shift quickly, so being adaptable, proactive and eager to learn is important. This role is a great fit for someone who enjoys startup energy, variety and learning by doing. You’ll gain exposure to multiple areas of B2B growth marketing and work closely with sales, product and implementation teams. It’s less suited to someone looking for highly structured processes or traditional B2C or B2B SaaS marketing. At Greyparrot, you won’t just support marketing campaigns – you’ll help grow a category‑defining AI company working to transform recycling and accelerate the circular economy worldwide.
Core responsibilities:
- Create content across the funnel – blogs, newsletters, sales emails, proposals, social posts and event materials
- Qualify leads from marketing campaigns, events and inbound requests as sales opportunities
- Proactively seek new business opportunities through the use of LinkedIn and Sales Navigator, and help compile mailing lists for targeted outbound campaigns
- Help execute targeted demand generation campaigns, ensuring messaging is clear, accurate, and audience‑specific
Marketing Executive employer: Greyparrot
Contact Detail:
Greyparrot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, join relevant groups, and engage in conversations. This can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, or any relevant work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to AI and sustainability. Tailor your answers to show you’re a perfect fit for their team dynamics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission-driven team.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion for Marketing: When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how it fits into our mission at Greyparrot. Share specific examples of your past experiences that align with our focus on B2B marketing and sustainability.
Tailor Your Content: Make sure to customise your application for the Marketing Executive position. Highlight your understanding of our target audiences – waste & recycling operators and FMCG/CPG brands. Use language that resonates with them and demonstrate how your skills can help us create impactful content across the funnel.
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Avoid jargon and fluff; instead, focus on delivering your message effectively. This will show us that you can craft targeted, insight-led content, which is crucial for this role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows that you’re proactive and keen to join our team at Greyparrot!
How to prepare for a job interview at Greyparrot
✨Know Your Audience
Before the interview, take some time to research Greyparrot's target audiences, especially waste & recycling operators and FMCG/CPG brands. Understanding their pain points and how AI can benefit them will show that you’re not just familiar with marketing but also with the specific needs of the industry.
✨Showcase Your Adaptability
Given the fast-paced nature of the role, be prepared to discuss examples from your past where you've had to adapt quickly to changing priorities. Highlighting your proactive approach and eagerness to learn will resonate well with the team dynamics at Greyparrot.
✨Craft Insight-Led Content
Think about how you would create targeted content for different stages of the marketing funnel. Bring examples of your previous work or ideas for blogs, newsletters, or social posts that could engage Greyparrot's audiences. This will demonstrate your understanding of the role and your creativity.
✨Engage in Cross-Team Collaboration
Be ready to discuss how you’ve successfully collaborated with other teams in the past. Since this role involves working closely with sales, product, and implementation teams, sharing specific instances where you’ve fostered collaboration will show that you can thrive in a cross-functional environment.