We’re Hiring: VP Sales

Reporting to: CEO

Location: Based in London, with regular travel to the US and periodic travel across EMEA.

Greyparrot builds the intelligence layer for the global recycling industry - computer vision and AI that give waste operators real-time visibility into their material streams. We've just closed our Series B, we already have a working go-to-market motion and a base of live customers, and the mandate for this role is to grow our revenue even further. This is not a build-from-zero GTM hire. It's a leadership and systems role: you optimise two engines - the partnership and the team - rather than being the top individual seller in either.

Our two largest markets are structured differently, and this role is the one person who sees and runs both. In the US we sell through a reseller/partner, and you own that relationship commercially. In EMEA, we sell direct, through a Head of EMEA BD and their regional BDs. You evolve and install scalable processes, and coach the team to run them day to day. You’re not delivering deals as default, but you step into senior stakeholder relationships on specific deals whenever your judgement says it matters.

You will lead a small, senior team: a Head of EMEA BD (who in turn manages regional BDs, all direct sales), a Director of Revenue Operations, and an After Sales Consultant will report to you.

Your mission

Scale Greyparrot's revenue in the next stage of our journey, by leading a partner-led US market and building process and rigour into a direct EMEA team.

Outcomes

• Revenue scales on a predictable trajectory. The revenue growth is broken into a forecast the CEO and board can rely on. Pipeline, conversion, and forecasting discipline exist and are visible before they're needed.
• Get to know and improve our US partner’s pipeline. The US partner owns their own sales motion. Your job is to make their pipeline and forecast visible to the wider business, and to build the senior relationships on their side that let you advise and support their selling - coaching on deal strategy, lending commercial weight with a partner stakeholder or their end customer, being present on the large or complex deals.
• EMEA’s process is refreshed and built to scale. The EMEA BD team has good instincts and real relationships, but qualification, pipeline stages, deal reviews, and forecasting need maturing to get us to where we need to go. You tighten that system, and coach the Head of EMEA BD and their regional BDs to own it day to day.
• Scalable pricing. Our current pricing was built for an earlier stage. You move it to a model that supports global growth with real deals.
• Contracts protect the business without slowing it down. You structure, negotiate, and close complex commercial agreements - both direct customer contracts in EMEA and the reseller/partner agreement in the US.
• The team is senior, small, and clearly scoped. You manage a Head of EMEA BD (who owns their own regional BDs), a Director of Revenue Operations and an After Sales Consultant.
• The sales team functions as a system. The way we sell - qualification, process, tooling, forecasting - is documented and repeatable, built on patterns you've established before at this stage of the company.

Competencies

• Customer Champion - you read what a partner or customer actually needs and manage expectations honestly, rather than over-promising to close.
• Impact - you have a track record of building the sales pattern first, in a market or motion that didn't have one yet.
• Agility - you operate without a fully-built playbook and are confident building one, adjusting the plan as the market and the product tell you something new.
• Integrity - your value is in how the machine runs, not in being the person who personally closes the biggest deal.
• Curiosity - you look for the pattern behind a result, in your own team, in a partner's numbers, and in comparable companies.

Requirements:

Essential experience

• A demonstrated track record of scaling B2B revenue at a similar multiple in a systems-and-process-driven way.
• Experience refreshing and tightening the sales process in a team with good fundamentals.
• A background that includes breaking a startup software product into a traditional or industrial buyer base.
• Direct, hands-on leadership of a multi-market sales team.
• Real experience negotiating and structuring commercial contracts.
• Experience evolving a pricing or packaging model as a company matures.
• Experience managing a manager.
• Experience reporting to CEO/board-level, or clear readiness to operate and forecast at that level of exposure.

Desirable experience

• Direct experience in recycling, waste management, or the circular economy.
• Experience opening a genuinely new geographic market from a standing start.
• Formal or informal experience operating across both a partner-led major market and a direct sales team within the same role.

What success looks like

• 90 days: you have a clear picture of where EMEA's process needs tightening.
• 6 months: the EMEA team is running on a repeatable process you’ve evolved.
• 1 year: revenue is on a credible, evidenced path to exponential scale.

About Greyparrot

The world is in a waste crisis. Currently we produce 2.1 billion tons of solid waste per year. Our mission is to digital waste flows to accelerate the circular economy. Currently, our camera system and AI software are deployed in recycling plants and waste facilities around the world to measure material flows and provide waste analytics.

What we offer

• Competitive London-based salary + Employee stock option scheme
• Customised hybrid working between office and home
• 25 Days Holiday plus Bank Holidays in UK
• Paid sick leave for physical and mental health needs.
• Unlimited Healthy Snacks.
• Enhanced Parental Leave.
• Learning and Development Budget.
• 1-1 Mental Health Support.
• Summer Friday Half-Days.
• Cycling Benefits.
• Home Office Budget.
• Nomad Working.

A few things to note: We are 100% committed to building a diverse and representative team.