Commercial Strategy & Market Intelligence Consultant in London

Requirements

• The ideal candidate brings a track record of delivering market intelligence or commercial strategy projects independently, ideally with relevant sector experience in B2B, sustainability, or technology markets.
• Proven track record as a freelance consultant, independent analyst, or strategy advisor with demonstrable experience delivering market intelligence or go-to-market strategy projects end-to-end.
• Several years of professional experience in market analysis, commercial strategy, management consulting, or a closely related field.
• Experience working with senior stakeholders (C-suite, founders) and communicating complex findings with clarity and confidence.
• Strong command of both qualitative and quantitative research methodologies, comfortable designing a research approach, not just executing a template.
• Sector experience in one or more of the following: B2B technology, environmental services, waste management, sustainability, or circular economy markets.
• Prior experience in SaaS pricing strategy is strongly preferred, including hands-on work with subscription model design, tier architecture, usage-based pricing, or pricing-led growth initiatives in a software or technology business.
• Exceptional analytical and structured thinking skills, able to frame ambiguous commercial problems and break them into tractable workstreams.
• Strong data skills: advanced proficiency in Excel or Google Sheets.
• Excellent written and verbal communication, able to produce polished, exec-ready deliverables independently.
• Comfortable working with CRM data (HubSpot) and third-party market data sources (Statista, Euromonitor, Companies House, Beauhurst, etc.).
• Self-directed and highly organised, able to manage multiple workstreams, set your own pace, and deliver to agreed milestones without close supervision.
• Working knowledge of sustainability frameworks, circular economy principles, and product lifecycle / end-of-life regulation, including EPR, WEEE, and net-zero reporting obligations.
• Genuine interest in how environmental regulation and sustainability trends are reshaping markets and commercial strategy, able to bring informed perspective, not just desk research.
• Confident and habitual user of AI tools including LLMs, AI-assisted research and synthesis platforms, and automation tools, as part of a modern analyst's workflow.
• Able to demonstrate how AI tools have enhanced the quality, speed, or depth of previous analytical work.
• Critically aware of AI limitations, knows when to trust outputs, when to verify, and where human judgement remains essential.

What the job involves

• Reporting Line: You will report to Anne-Sophie, Director of Revenue & Operations.
• We are seeking an experienced freelance consultant, independent analyst or MBA to lead a strategic market and business intelligence project. This is a senior, autonomous engagement for someone who can take a brief, add to it based on experience, and deliver rigorous, decision-ready outputs independently.
• The work will directly inform our go-to-market strategy: where we focus commercially, how we segment and prioritise customers, which regions to invest in, and how regulations and end-of-life dynamics are reshaping the market. You will work closely with senior leadership, presenting findings and strategic assumptions.

Key Deliverables:

• Customer segmentation framework and ICP documentation, ready for Sales and Marketing activation.
• Regional market map with prioritised opportunity ranking and strategic rationale.
• Market sizing model (TAM/SAM/SOM) with documented methodology and scenario analysis.
• Sustainability and end-of-life market opportunity report, including regulatory landscape overview and commercial sizing.
• Executive strategy deck synthesising all findings with prioritised recommendations for the next 12–24 months.
• Working files, data models, and supporting materials handed over for internal use at close of engagement.