Head of Income Generation and Engagement in Horley

This is a significant new role, created specifically to lead a new team for a new challenge. The Greyhound Trust looks to you to integrate and drive forward all our work across brand development, income generation, marketing, communications and engagement. You will also develop and manage our wholly owned trading subsidiary, Greyhound Events Ltd. This role will suit someone with direct experience of managing colleagues across several disciplines, with a track‑record of embedding integrated, collaborative working. Reporting to the Chief Executive you will be a key member of the senior management team. You will directly manage specialist income generation and communications colleagues and work as part of a highly motivated, close‑knit team at the National Greyhound Centre in Horley, Surrey. As a member of the senior management team, you will also share responsibility for the organisation’s strategic development, long‑term planning and operational effectiveness. All team members offer supportive liaison across all strands of the organisation’s work. As a close‑knit team in a medium‑sized organisation we rely on one another for support as well as to follow through on our own accountabilities.

Key responsibilities

• Leadership and team development: Lead and manage a compact, hands‑on, high‑performing, multi‑skilled marketing and engagement team to deliver the Greyhound Trust’s income and awareness targets. Support the team’s personal and professional development and create a team culture in line with Greyhound Trust values – committed, compassionate and determined, doing what is best for every greyhound. Support and guide staff and volunteers at the Greyhound Trust in their communications and income generation efforts and in consistent, effective expression of our brand. Support the Chief Executive to ensure best practice in fundraising, retail, marketing & communications across the whole team.
• Brand: Ensure the Greyhound Trust brand is developed, managed and marketed effectively, with a particular focus on resonance with priority audiences. Develop partnerships and associations that enhance reputation, increase engagement and support income generation for both the Greyhound Trust and its trading subsidiary. Under the direction of the Chief Executive, create and ensure delivery of an income generation strategy. Build a diverse and sustainable income portfolio suited to the Greyhound Trust brand, stakeholders, resources and growth aspirations.
• Marketing, Communications and Engagement: Under the direction of the Chief Executive, deliver strategic marketing, communications and engagement plans which support achievement of both our income targets and our overarching purpose and objectives.

Skills and experience

• Track record at senior level with demonstrable experience across income generation, marketing and communications disciplines.
• Demonstrable experience of growing income from a charity or commercial retail operations.
• Demonstrable experience of building, implementing and evaluating income generation and engagement strategies.
• Understanding and ability to communicate the need for – and then deliver – a strong and consistent brand.
• Demonstrable success in setting and reaching financial targets in different forms of charitable fundraising.
• A track record of maximising income from existing and new income streams.
• Demonstrable experience of integrating brand, marketing and income generation strategies and the teams delivering them to achieve both financial and wider organisational targets (e.g. homing, influence etc.).
• Budgetary understanding and experience; able to understand corporate budgets and management accounts, build and manage annual budgets and accurately forecast both income and expenditure.
• Significant experience of line management and team development, setting objectives and goals and holding regular supervision and one‑to‑one meetings.
• Able to get the best from a varied team.
• Broad experience of data and analytics systems and data protection.
• Strong communicator, with a “can do” attitude, who is able to move seamlessly from operational matters to strategy and back.
• Able to assess risk and deal with a crisis.