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- Tasks: Lead measurement insights and strategy for global retail brands.
- Company: Join one of the largest independent performance marketing agencies worldwide.
- Benefits: Work with top Fortune 100 clients and enjoy a dynamic work environment.
- Why this job: Make a real impact in digital marketing analytics and drive client success.
- Qualifications: Experience in digital marketing analytics and knowledge of various media channels required.
- Other info: Ideal for those passionate about data-driven strategies and media optimization.
The predicted salary is between 43200 - 72000 £ per year.
Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world largest and fastest growing independent media agencies. The Company One of the largest Independent performance marketing agencies in the world Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV Proprietary Marketing Intelligence Technology 1000+Employes with Global Offices Impressive roster of fortune 100 Customers The Role Lead and drive cross channel data insights to drive client measurement and recommended media strategy Utilise cross channel performance data to optimise media investment allocation Lead client calls to manage Analytics engagement for top tier clients Support / participate in pitches to promote analytics services Desired Skills & Experience Digital marketing analytics experience within media agency or AdTech Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals. Understanding of incrementality testing and MMM models Experience working with media platforms such as Google, Meta), analytics systems SQL experience is ideal
Senior Digital Insights Analyst at Retail Media Marketing Agency employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Insights Analyst at Retail Media Marketing Agency
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing analytics, especially within retail media. This will not only help you understand the landscape better but also allow you to speak confidently about how your insights can drive client success.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at media agencies or in AdTech. Engaging in conversations about analytics and measurement strategies can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your SQL skills, as this is a key requirement for the role. Consider working on personal projects or online courses that focus on data analysis to demonstrate your proficiency during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've used cross-channel performance data to optimize media investments in past roles. Being able to articulate your experience with real-world applications will set you apart from other candidates.
We think you need these skills to ace Senior Digital Insights Analyst at Retail Media Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics, particularly within media agencies or AdTech. Emphasize your knowledge of various digital media channels and key metrics.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills in cross-channel data insights and media strategy align with the company's goals and the specific requirements of the position.
Showcase Relevant Projects: Include specific examples of past projects where you led analytics engagement or optimized media investments. Highlight any experience with incrementality testing and MMM models to demonstrate your expertise.
Prepare for Interviews: If invited for an interview, be ready to discuss your experience with media platforms like Google and Meta, as well as your proficiency in SQL. Prepare to share insights on how you can drive measurement and strategy for top-tier clients.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Digital Marketing Analytics Experience
Be prepared to discuss your previous roles in digital marketing analytics, especially within media agencies or AdTech. Highlight specific projects where you utilized cross-channel performance data to optimize media strategies.
✨Demonstrate Knowledge of Key Metrics
Familiarize yourself with the key metrics across various digital media channels such as SEM, SEO, Social, and Programmatic. Be ready to explain how these metrics influence media investment allocation and client outcomes.
✨Understand Incrementality Testing and MMM Models
Brush up on incrementality testing and Marketing Mix Modeling (MMM). Be prepared to discuss how you have applied these concepts in past roles to drive insights and recommendations for clients.
✨Prepare for Client Engagement Scenarios
Since the role involves leading client calls, practice articulating your thoughts clearly and confidently. Think of scenarios where you successfully managed analytics engagement and be ready to share those experiences.
