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- Tasks: Lead measurement insights and strategy for global retail brands.
- Company: Join one of the largest independent performance marketing agencies worldwide.
- Benefits: Work with top Fortune 100 clients and enjoy a dynamic work environment.
- Why this job: Make an impact by optimizing media strategies and driving client success.
- Qualifications: Experience in digital marketing analytics and knowledge of various media channels required.
- Other info: Ideal for those passionate about data-driven marketing and analytics.
The predicted salary is between 43200 - 72000 £ per year.
Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world largest and fastest growing independent media agencies. The Company One of the largest Independent performance marketing agencies in the world Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV Proprietary Marketing Intelligence Technology 1000+Employes with Global Offices Impressive roster of fortune 100 Customers The Role Lead and drive cross channel data insights to drive client measurement and recommended media strategy Utilise cross channel performance data to optimise media investment allocation Lead client calls to manage Analytics engagement for top tier clients Support / participate in pitches to promote analytics services Desired Skills & Experience Digital marketing analytics experience within media agency or AdTech Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals. Understanding of incrementality testing and MMM models Experience working with media platforms such as Google, Meta), analytics systems SQL experience is ideal
Senior Digital Insights Analyst at Retail Media Marketing Agency employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Insights Analyst at Retail Media Marketing Agency
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing analytics, especially within retail media. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at media agencies or in AdTech. Engaging in conversations can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've utilized cross-channel performance data in previous roles. Highlighting your experience with key metrics and media platforms will set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest tools and technologies used in digital marketing analytics, such as SQL and incrementality testing. Being well-versed in these areas will show that you're ready to hit the ground running.
We think you need these skills to ace Senior Digital Insights Analyst at Retail Media Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics, especially within media agencies or AdTech. Emphasize your knowledge of various digital media channels and key metrics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data insights and how your skills align with the role. Mention specific experiences where you led analytics engagement or optimized media strategies.
Showcase Technical Skills: Highlight your proficiency in SQL and any experience with media platforms like Google and Meta. If you have experience with incrementality testing or MMM models, be sure to include that as well.
Prepare for Client Engagement: Since the role involves leading client calls, prepare examples of past client interactions where you successfully managed analytics discussions or contributed to pitches. This will demonstrate your readiness for the position.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Digital Marketing Analytics Experience
Be prepared to discuss your previous roles in digital marketing analytics, especially within media agencies or AdTech. Highlight specific projects where you utilized cross-channel performance data to optimize media strategies.
✨Demonstrate Knowledge of Key Metrics
Familiarize yourself with the key metrics across various digital media channels such as SEM, SEO, Social, and Programmatic. Be ready to explain how these metrics influence media investment allocation and client outcomes.
✨Understand Incrementality Testing and MMM Models
Brush up on incrementality testing and Marketing Mix Modeling (MMM). Be prepared to discuss how you've applied these concepts in past roles to drive insights and recommendations for clients.
✨Prepare for Client Engagement Scenarios
Since the role involves leading client calls, practice articulating your insights clearly and confidently. Think of examples where you've successfully managed analytics engagement and how you can apply that to top-tier clients.
