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For Companies At a Glance
- Tasks: Lead programmatic strategy for top commerce clients and optimise campaign performance.
- Company: Join a leading independent performance marketing agency with a global presence.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a reputable agency that values innovation and strategic thinking.
- Qualifications: Experience in media planning and DSP campaign management is essential.
- Other info: This role requires an EU work permit.
The predicted salary is between 43200 - 72000 £ per year.
Opportunity to represent a highly reputable independent agency and own the programmatic strategy for top commerce clients.
The Company
- One of the largest independent performance marketing agencies worldwide
- Experts in Retail Media, Market Insights, Paid Media, and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- Over 1000 employees with global offices
- Impressive roster of global enterprise clients
The Role
- As an experienced programmatic specialist, you will develop strategic media plans, provide best practice recommendations, and optimize campaign performance.
- Translate programmatic objectives into clear strategies and plans.
- Guide activation teams to effectively manage DSP campaigns.
- Support VP of Programmatic in planning new business pitches and RFPs.
Desired Skills & Experience
- As a programmatic expert, you should have a strong blend of media planning and activation experience.
- Media planning with a focus on direct response campaigns.
- Hands-on setup and optimization experience with DSPs.
- Experience onboarding third-party audience and ad-serving tools.
Programmatic Strategy Lead at Retail Media Marketing Agency (London) employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Strategy Lead at Retail Media Marketing Agency (London)
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising and retail media. Being well-versed in current technologies and strategies will not only boost your confidence but also impress the hiring team during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who work at or have connections to the agency. Attend relevant events or webinars to make valuable contacts that could provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful programmatic campaigns you've managed. Highlight your role in developing strategies and optimising performance, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Research the agency's key clients and their industries. Understanding their business challenges and how programmatic strategies can address them will show your genuine interest in the role and your ability to contribute effectively.
We think you need these skills to ace Programmatic Strategy Lead at Retail Media Marketing Agency (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Programmatic Strategy Lead. Familiarise yourself with programmatic advertising, DSPs, and campaign optimisation to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in media planning and activation, particularly with direct response campaigns. Use specific examples that demonstrate your hands-on experience with DSPs and audience tools.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also outline how your skills align with the agency's needs. Mention your strategic thinking and ability to guide teams, as these are crucial for the position.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no typos or grammatical errors, as attention to detail is vital in the marketing industry.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Programmatic Expertise
Make sure to highlight your experience with programmatic media planning and activation. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved.
✨Understand the Company's Clients
Research the agency's top commerce clients and their industries. This will help you tailor your responses to demonstrate how your skills can directly benefit their specific needs and challenges.
✨Prepare for Technical Questions
Expect questions about DSPs, audience onboarding, and ad-serving tools. Brush up on your technical knowledge and be ready to explain how you've used these tools in past roles to optimise campaign performance.
✨Demonstrate Strategic Thinking
Be ready to discuss how you would develop strategic media plans. Think about how you can translate programmatic objectives into actionable strategies and how you would guide activation teams effectively.
