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For Companies At a Glance
- Tasks: Lead programmatic strategy for top commerce clients and optimise campaign performance.
- Company: Join a leading independent performance marketing agency with a global presence.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a reputable agency, shaping strategies that impact major brands.
- Qualifications: Experience in media planning and activation, especially with DSPs required.
- Other info: This role is based in Central London and requires an EU work permit.
The predicted salary is between 43200 - 72000 £ per year.
Opportunity to represent a highly reputable independent agency and own the programmatic strategy for top commerce clients.
The Company
- One of the largest independent performance marketing agencies worldwide
- Experts in Retail Media, Market Insights, Paid Media, and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- Over 1000 employees with global offices
- Impressive roster of global enterprise clients
The Role
- As an experienced programmatic specialist, you will develop strategic media plans, provide best practice recommendations, and optimize campaign performance.
- Translate programmatic objectives into clear strategies and plans
- Guide activation teams to effectively manage DSP campaigns
- Support VP of Programmatic in planning new business pitches and RFPs
Desired Skills & Experience
- As a programmatic expert, you should have a strong blend of media planning and activation experience.
- Media planning with a focus on direct response campaigns
- Hands-on setup and optimization experience with DSPs
- Experience onboarding third-party audience and ad-serving tools
Programmatic Strategy Lead at Retail Media Marketing Agency employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Strategy Lead at Retail Media Marketing Agency
✨Tip Number 1
Network with professionals in the programmatic advertising space. Attend industry events, webinars, or local meetups to connect with people who work at agencies similar to the one you're applying for. This can help you gain insights into their strategies and potentially get a referral.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in programmatic advertising. Being knowledgeable about new tools and platforms will not only boost your confidence but also demonstrate your commitment to staying ahead in the field during interviews.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you've successfully developed and executed programmatic strategies. Highlighting measurable results will show your potential employer that you can deliver value to their clients.
✨Tip Number 4
Research the agency's current clients and campaigns. Understanding their portfolio will allow you to tailor your discussions and showcase how your skills align with their needs, making you a more attractive candidate.
We think you need these skills to ace Programmatic Strategy Lead at Retail Media Marketing Agency
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Programmatic Strategy Lead. Familiarise yourself with programmatic advertising, DSPs, and campaign optimisation to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in media planning and activation, particularly with direct response campaigns. Use specific examples that demonstrate your hands-on experience with DSPs and audience tools.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also outline how your skills align with the agency's needs. Mention your strategic thinking and ability to optimise campaign performance, as these are key aspects of the job.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no typos or grammatical errors, as attention to detail is crucial in this industry. A polished application reflects your professionalism.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Programmatic Expertise
Be prepared to discuss your experience with programmatic strategies in detail. Highlight specific campaigns you've worked on, the tools you used, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Understand the Company's Clients
Research the agency's top commerce clients and their industries. Understanding their needs and challenges will allow you to tailor your responses and show how your skills can directly benefit them.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or optimise a campaign. Practise articulating your thought process clearly, as this will showcase your strategic thinking and problem-solving abilities.
✨Demonstrate Collaboration Skills
Since the role involves guiding activation teams and supporting the VP of Programmatic, be ready to discuss your experience working in teams. Share examples of how you've successfully collaborated with others to achieve common goals.
