At a Glance
- Tasks: Own and scale Paid Social strategies for global brands across platforms like Meta and TikTok.
- Company: Join a leading independent performance marketing agency with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative and analytics teams to drive innovative solutions.
- Why this job: Make an impact on major brands while leveraging cutting-edge marketing technology.
- Qualifications: 5+ years in Paid Social, strong analytical skills, and a passion for performance marketing.
The predicted salary is between 60000 - 80000 £ per year.
Exciting opportunity to join one of the world's leading independent performance marketing agencies, owning and scaling full-funnel Paid Social strategies for a portfolio of global brands.
Company
- One of the largest independent performance marketing agencies in the world
- Specialists across Retail Media, Paid Media, Market Insights, Streaming/CTV and Digital Strategy
- Proprietary Marketing Intelligence Technology and AI-driven solutions
- 1,000+ employees across global offices
- Impressive portfolio of Global Enterprise clients
Role
- As a Paid Social Strategist, you will develop, execute and optimise full-funnel Paid Social programmes designed to drive customer acquisition, revenue growth and long-term customer value.
- Own Paid Social strategy across Meta, TikTok, Pinterest, Snapchat and Reddit
- Build and optimise full-funnel campaigns across prospecting, retargeting and loyalty initiatives
- Translate business objectives into clear media strategies that deliver measurable commercial outcomes
- Leverage automation and AI-powered tools to improve performance and reduce inefficiencies
- Design and execute creative, audience and bidding tests to identify scalable opportunities
- Utilise data and insights to inform budget allocation and investment decisions
- Maintain tracking integrity across Pixel, CAPI, event mapping, UTMs and GA4
- Partner closely with Creative, Analytics, Product and Client Leadership teams to deliver integrated solutions
- Create best practice frameworks and playbooks that can be scaled across teams
Desired Skills & Experience
- The successful Paid Social Strategist will have extensive hands‑on Paid Social experience, strong analytical capabilities and a passion for innovation and performance marketing.
- 5+ years' experience managing Paid Social campaigns across Meta and TikTok
- Experience with Pinterest, Snapchat or Reddit is advantageous
- Strong hands‑on knowledge of Meta Advantage+, Value Optimisation, CAPI, TikTok Smart Performance and Pinterest Performance+
- Experience with audience development, creative testing and Dynamic Product Ads
- Strong understanding of GA4, attribution and measurement frameworks
- Proven ability to connect media performance to business metrics including Revenue, CAC and LTV
- Comfortable designing and analysing A/B and incrementality tests
- Excellent stakeholder management and client‑facing communication skills
- Ability to influence cross‑functional teams and simplify complex insights into actionable recommendations
If this sounds like a fit, please apply.
Paid Social Strategist at Global Independent Performance Marketing Agency employer: Grey Matter Recruitment
Join a dynamic and innovative team at one of the largest independent performance marketing agencies in the world, where you will have the opportunity to work with an impressive portfolio of global brands. Our collaborative work culture fosters creativity and growth, providing extensive training and development opportunities to help you excel in your role as a Paid Social Strategist. With access to cutting-edge AI-driven solutions and a commitment to employee well-being, this is an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Strategist at Global Independent Performance Marketing Agency
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grey Matter Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grey Matter Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grey Matter Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grey Matter Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Strategist at Global Independent Performance Marketing Agency
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grey Matter Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grey Matter Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grey Matter Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grey Matter Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grey Matter Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
