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Opportunity for a Paid Social Specialist to join a leading independent performance marketing agency, supporting a major B2B & B2C CPG brand.
The role offers the opportunity to execute and optimise full-funnel Paid Social campaigns, using creative testing, audience insights and data-driven decision-making to drive customer acquisition and revenue growth.
Company:
- Award-winning culture
- Managing over $4bn in digital media annually
- Global client base of category-leading commerce brands spanning multi-million-dollar, multi-market relationships
- Full-funnel, performance-driven, product-led media agency focused on measurable business outcomes and sustainable client growth
- Experts across Retail Media, CPG, eCommerce, Paid Media and Streaming/CTV
- Technology-led environment focused on automation, scalability, efficiency and data-driven decision-making
Role:
- Build, launch and optimise Paid Social campaigns, primarily across Meta, with exposure to TikTok, Pinterest, Snapchat and Reddit
- Manage day-to-day campaign execution, pacing, budgets and performance monitoring
- Support creative testing, audience development and campaign optimisation
- Use platform analytics, GA4 and creative insights to identify opportunities for improvement
- Maintain campaign tracking, pixel/CAPI health and measurement accuracy
- Collaborate with Creative, Analytics, Product and senior Channel Leads to improve performance
- Document campaign learnings and contribute to testing, automation and continuous improvement
Requirements:
- Hands-on Paid Social experience, including campaign builds, launches and optimisation
- Strong familiarity with Meta Ads Manager
- Experience with TikTok, Pinterest, Snapchat, Reddit and/or LinkedIn is advantageous
- Comfortable using GA4 and platform analytics to inform optimisation decisions
- Strong Excel/Google Sheets, reporting and presentation skills
- Clear communicator with strong organisational skills and a data-driven mindset
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Paid Social Specialist | Global Independent Marketing Agency employer: Grey Matter Recruitment
As a VP of Customer Expansion at our leading AI-powered MarTech platform, you will thrive in a dynamic and innovative work culture that prioritises employee growth and collaboration. With access to cutting-edge technology and the opportunity to engage with some of the UK's largest enterprise customers, you will play a pivotal role in shaping our strategic direction while enjoying competitive benefits and a supportive environment that fosters professional development.
