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- Tasks: Lead B2B marketing automation and manage lead nurturing for sustainability-focused products.
- Company: Join a top-tier SaaS company revolutionizing carbon efficiency with cutting-edge analytics.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a mission-driven team making a real impact on sustainability and productivity.
- Qualifications: Must have B2B marketing automation experience, preferably with HubSpot, and strong data skills.
- Other info: Work closely with sales and marketing teams to drive success in lead management.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Automation Manager at Enterprise Productivity & Sustainability ERP
Fantastic opportunity to own lead management operations for a true disruptor and important product for sustainability and carbon efficiency.
The Company
- GPS Tracking/Carbon reporting/productivity analytics SaaS
- Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
- Over $200m in funding by top investors
The Role
Own B2B lead management process, architecture and lead scoring to ensure optimal lead nurturing and demand generation success.
- Super user for CRM and marketing automation platform requirements
- Responsible for reporting, dashboards, data modelling and performance monitoring
- Work closely with Sales and wider Marketing team to ensure compliance with lead, pipeline, and customer data management processes
- Own the customer segment data strategy and ensure thorough data enrichment
Desired Skills & Experience
As an experienced B2B Marketing Automation specialist, you will have a detail-oriented and creative approach to enhancing a B2B Lead Management process.
- Expert CRM/Marketing Automation system experience (HubSpot preferable)
- Extensive experience in data collection, manipulation and dashboard reporting
- B2B SaaS marketing experience preferred
- Familiar with statistical methods, interpreting A/B tests and calculating ROI
If you feel you have the relevant experience please reply to this advert or email your CV to
#J-18808-Ljbffr
Marketing Automation Manager at Enterprise Productivity & Sustainability ERP employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager at Enterprise Productivity & Sustainability ERP
✨Tip Number 1
Familiarize yourself with the specific CRM and marketing automation tools mentioned in the job description, especially HubSpot. Being able to demonstrate your expertise in these platforms during the interview will set you apart from other candidates.
✨Tip Number 2
Prepare to discuss your experience with B2B lead management processes. Think of specific examples where you've successfully improved lead nurturing or demand generation, as this will showcase your hands-on experience and problem-solving skills.
✨Tip Number 3
Brush up on your data analysis skills, particularly in relation to dashboard reporting and performance monitoring. Be ready to explain how you've used data to drive decisions in past roles, as this is crucial for the position.
✨Tip Number 4
Network with professionals in the sustainability and SaaS sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly enhance your chances of landing the job.
We think you need these skills to ace Marketing Automation Manager at Enterprise Productivity & Sustainability ERP
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Automation Manager position. Understand the key responsibilities and desired skills, especially focusing on B2B lead management and CRM experience.
Tailor Your CV: Customize your CV to highlight your relevant experience in B2B marketing automation, particularly with CRM systems like HubSpot. Emphasize your skills in data collection, manipulation, and dashboard reporting.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and your expertise in lead management processes. Mention specific examples of how you've successfully enhanced B2B lead management in previous roles.
Highlight Relevant Metrics: In your application, include metrics that demonstrate your success in previous marketing automation roles. For instance, mention improvements in lead nurturing, demand generation success, or ROI from A/B testing.
How to prepare for a job interview at Grey Matter Recruitment
✨Show Your Expertise in Marketing Automation
Be prepared to discuss your experience with CRM and marketing automation platforms, especially HubSpot. Highlight specific projects where you successfully managed lead nurturing and demand generation.
✨Demonstrate Data-Driven Decision Making
Since the role involves data modeling and performance monitoring, come equipped with examples of how you've used data to drive marketing strategies. Discuss any A/B tests you've conducted and the insights gained from them.
✨Collaborate Effectively
The position requires working closely with Sales and Marketing teams. Be ready to share experiences where you collaborated across departments to enhance lead management processes or improve customer data strategies.
✨Emphasize Your Detail-Oriented Approach
As a detail-oriented professional, provide examples of how your meticulous nature has positively impacted previous projects. Discuss how you ensure compliance with lead and customer data management processes.
