At a Glance
- Tasks: Own and scale Paid Social strategies for global brands across various platforms.
- Company: Join one of the largest independent performance marketing agencies worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative and analytics teams to deliver integrated marketing solutions.
- Why this job: Make a real impact on global brands while innovating in performance marketing.
- Qualifications: 5+ years in Paid Social with strong analytical skills and a passion for innovation.
The predicted salary is between 50000 - 65000 £ per year.
Exciting opportunity to join one of the world's leading independent performance marketing agencies, owning and scaling full-funnel Paid Social strategies for a portfolio of global brands.
Company
- One of the largest independent performance marketing agencies in the world
- Specialists across Retail Media, Paid Media, Market Insights, Streaming/CTV and Digital Strategy
- Proprietary Marketing Intelligence Technology and AI-driven solutions
- 1,000+ employees across global offices
- Impressive portfolio of Global Enterprise clients
Role
- As a Paid Social Strategist, you will develop, execute and optimise full-funnel Paid Social programmes designed to drive customer acquisition, revenue growth and long-term customer value.
- Own Paid Social strategy across Meta, TikTok, Pinterest, Snapchat and Reddit
- Build and optimise full-funnel campaigns across prospecting, retargeting and loyalty initiatives
- Translate business objectives into clear media strategies that deliver measurable commercial outcomes
- Leverage automation and AI-powered tools to improve performance and reduce inefficiencies
- Design and execute creative, audience and bidding tests to identify scalable opportunities
- Utilise data and insights to inform budget allocation and investment decisions
- Maintain tracking integrity across Pixel, CAPI, event mapping, UTMs and GA4
- Partner closely with Creative, Analytics, Product and Client Leadership teams to deliver integrated solutions
- Create best practice frameworks and playbooks that can be scaled across teams
Desired Skills & Experience
- The successful Paid Social Strategist will have extensive hands‑on Paid Social experience, strong analytical capabilities and a passion for innovation and performance marketing.
- 5+ years' experience managing Paid Social campaigns across Meta and TikTok
- Experience with Pinterest, Snapchat or Reddit is advantageous
- Strong hands‑on knowledge of Meta Advantage+, Value Optimisation, CAPI, TikTok Smart Performance and Pinterest Performance+
- Experience with audience development, creative testing and Dynamic Product Ads
- Strong understanding of GA4, attribution and measurement frameworks
- Proven ability to connect media performance to business metrics including Revenue, CAC and LTV
- Comfortable designing and analysing A/B and incrementality tests
- Excellent stakeholder management and client‑facing communication skills
- Ability to influence cross‑functional teams and simplify complex insights into actionable recommendations
If this sounds like a fit, please apply.
Paid Social Strategist at Global Independent Performance Marketing Agency in London employer: Grey Matter Recruitment
Join a dynamic and innovative team at one of the largest independent performance marketing agencies in the world, where you will have the opportunity to work with a diverse portfolio of global brands. Our collaborative work culture fosters creativity and growth, providing extensive training and development opportunities to help you excel in your role as a Paid Social Strategist. With access to cutting-edge AI-driven solutions and a commitment to employee well-being, we offer a rewarding environment that empowers you to make a significant impact on our clients' success.
