Creative Strategist (Social) in London

Grey London, part of WPP, is on a mission to create the most influential brands of the next decade, through the power of Famously Effective ideas. Famously Effective ideas extend far beyond the confines of advertising or marketing channels. They stretch our potential influence into wider culture – by breaking norms, smashing stereotypes, saving lives, changing minds, writing history, shifting conversations, and transforming perspectives.

We're looking for a Creative Strategist to join our Social & Content team at Grey London on a 12-Month FTC. If you live and breathe social culture, think strategically but also create brilliantly, this is the role for you. Within Grey, you'll sit at the intersection of creative ideation and cultural insight, with some occasional content production too. We’ll look to you to develop social-first ideas that are ambitious, nimble and fast.

THE WORK: At Grey, we have an exciting client portfolio, working with brands across a range of sectors – from health & wellness, to tourism, automotive, FMCG, telecoms, energy, sports & active wear – alongside pro-bono projects for charity groups. This variety will keep you challenged and engaged, allowing you to broaden your experience and have an impact on culture. In this role, you will primarily support our Consumer Healthcare client, as part of WPP Team Vitale. Our value to this client lies in sitting outside the day-to-day, bringing a fresh, culturally-connected perspective that pushes their brand forward. The work is highly strategic with complex business challenges, however the output needs to feel native, immediate and unmistakably social.

THE DAY-TO-DAY:

• Develop original, social-first creative concepts rooted in brand strategy, cultural insight and platform understanding.
• Ideate and pitch new social ideas to the client, articulating the strategic thinking behind creative choices.
• Track and interrogate social trends, cultural moments and audience behaviours - turning insight into actionable creative opportunities for the brand.
• Monitor the competitive and category landscape across wellness, identifying white space and emerging conversations worth showing up in.
• Be on the ground at shoots - attending, directing content capture and ensuring the creative vision carries through on-set.
• Partner with our in-house content team on post-production, guiding edits and ensuring final outputs land as intended - from social cuts to show reels and internal sell-in videos.
• Stay across platform trends, formats and algorithm shifts to ensure work is optimised for performance and reach.
• Contribute to integrated thinking across the wider client ecosystem, connecting social activity to the bigger brand picture.
• Work at pace - turning around reactive and proactive ideas with speed and quality.
• Help shape and evolve the social playbook for the brand, identifying new creative territories and content opportunities.
• Support on wider agency briefs and new business pitches as needed, bringing social-first creative thinking across Grey London's client portfolio.

WHAT YOU WILL NEED:

• Mid-to-senior level experience (c. 5+ years) in a creative, social or content strategy role – agency experience is a plus.
• A strong portfolio demonstrating social-first creative thinking, with ideas that are platform-native, not repurposed.
• Confidence on-set and knowing what good content looks like through a lens and can direct capture in the moment.
• Familiarity with editing tools and post-production workflows - you don't need to be the editor, but you need to speak the language and guide the output.
• A natural curiosity for culture, data and trends, paired with the instinct to know what's worth acting on.
• Comfortable with fast-moving timelines and the occasional curveball.
• Self-starting, collaborative and proactive.
• Genuine passion for social media and content culture.

What can you expect from us? At Grey, you’ll have the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us. We offer a competitive salary, lots of training, plenty of benefits and wellbeing perks too.

Inclusion & Belonging: At Grey, we know that the more diverse the input, the more famous and effective the output. Different perspectives spark bigger ideas, braver creativity and better work - and that starts with how we welcome new talent. We embrace applications from people underrepresented in our industry and value the unique skills, experiences and viewpoints everyone brings. Our goal is simple: create a place where everyone can belong, and no one feels the need to hide any part of who they are.

That spirit runs through our application process too. If there’s anything - from neurodivergence, to a health condition, or any other circumstance - that might shape your experience, just let our People team know. We’ll work with you to make the adjustments you need to show your best, and we’ll treat whatever you share with respect.