Creative Strategist (Social)

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Job Overview

We are looking for a Creative Strategist to join our Social & Content team at Grey London on a 12‑Month FTC. If you live and breathe social culture, think strategically, and also create brilliantly, this is the role for you. Within Grey, you’ll sit at the intersection of creative ideation and cultural insight, with some occasional content production too. We’ll look to you to develop social‑first ideas that are ambitious, nimble and fast.

Key Responsibilities

• Develop original, social‑first creative concepts rooted in brand strategy, cultural insight and platform understanding.
• Ideate and pitch new social ideas to the client, articulating the strategic thinking behind creative choices.
• Track and interrogate social trends, cultural moments and audience behaviours – turning insight into actionable creative opportunities for the brand.
• Monitor the competitive and category landscape across wellness, identifying white space and emerging conversations worth showing up in.
• Be on the ground at shoots – attending, directing content capture and ensuring the creative vision carries through on‑set.
• Partner with our in‑house content team on post‑production, guiding edits and ensuring final outputs land as intended – from social cuts to show reels and internal sell‑in videos.
• Stay across platform trends, formats and algorithm shifts to ensure work is optimised for performance and reach.
• Contribute to integrated thinking across the wider client ecosystem, connecting social activity to the bigger brand picture.
• Work at pace – turning around reactive and proactive ideas with speed and quality.
• Help shape and evolve the social playbook for the brand, identifying new creative territories and content opportunities.
• Support on wider agency briefs and new business pitches as needed, bringing social‑first creative thinking across Grey London’s client portfolio.

Qualifications and Experience

• Mid‑to‑senior level experience (c. 5+ years) in a creative, social or content strategy role – agency experience is a plus.
• A strong portfolio demonstrating social‑first creative thinking, with ideas that are platform‑native, not repurposed.
• Confidence on‑set and knowing what good content looks like through a lens and can direct capture in the moment.
• Familiarity with editing tools and post‑production workflows – you don’t need to be the editor, but you need to speak the language and guide the output.
• A natural curiosity for culture, data and trends, paired with the instinct to know what’s worth acting on.
• Comfortable with fast‑moving timelines and the occasional curveball.
• Self‑starting, collaborative and proactive.
• Genuine passion for social media and content culture.

Benefits and Career Development

At Grey, you’ll have the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us. We offer a competitive salary, lots of training, plenty of benefits and wellbeing perks too.

Inclusion & Belonging

At Grey, we know that the more diverse the input, the more famous and effective the output. Different perspectives spark bigger ideas, braver creativity and better work – and that starts with how we welcome new talent. We embrace applications from people underrepresented in our industry and value the unique skills, experiences and viewpoints everyone brings. Our goal is simple: create a place where everyone can belong, and no one feels the need to hide any part of who they are.