At a Glance
- Tasks: Develop insight-led brand strategies that make healthcare brands impactful and relevant.
- Company: Join Grey, a leading agency known for creativity and effectiveness in brand strategy.
- Benefits: Competitive salary, extensive training, and wellbeing perks to support your growth.
- Other info: Diverse and inclusive environment where every voice matters and growth is encouraged.
- Why this job: Shape health brands with creativity and cultural relevance while making a real difference.
- Qualifications: Experience in brand strategy within healthcare or wellness and strong storytelling skills.
The predicted salary is between 63000 - 77000 £ per year.
Grey's mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world's most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company.
That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates.
Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy's Network of the Year honors.
Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025.
Grey is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
About WPP
WPP is the trusted growth partner for the world's leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP. com .
Shape the brands that shape health.
At Grey Health, we believe health brands deserve the same ambition, creativity and cultural relevance as the world's most iconic consumer brands.
We're looking for a
Senior Brand Strategist who is endlessly curious about people, behaviour and culture.
Someone who loves untangling complex challenges, finding unexpected opportunities and turning insights into ideas that make a genuine impact.
This is a chance to work at the intersection of strategy, creativity, science and culture, helping to build brands that don't just communicate healthcare, but make it matter.
You'll partner with some of the industry's most talented creatives, medical experts and client leaders to create work that changes perceptions, influences behaviour and delivers business results.
As a Senior Brand Strategist, you'll play a key role in developing insight-led brand and communications strategies for healthcare, wellness and pharmaceutical clients.
From uncovering audience insights and market opportunities to shaping creative platforms and client narratives, you'll help turn complexity into clarity and create ideas that inspire action.
This role is ideal for someone who combines analytical thinking with creative imagination and enjoys moving seamlessly between research, strategy, storytelling and collaboration.
KEY RESPONSIBILITIES
- Develop insight-led brand, positioning and communications strategies. Identify human, cultural and category insights that unlock growth opportunities.
- Translate complex healthcare and scientific challenges into clear strategic narratives.
- Write inspiring creative briefs that spark outstanding creative work.
- Partner closely with creative, medical, engagement and client teams throughout the development process.
- Design and facilitate workshops, stakeholder sessions and strategic planning discussions.
- Present recommendations confidently and help shape client thinking.
- Bring fresh perspectives, new provocations and innovative approaches to every project.
- Take ownership of strategic workstreams and help drive projects forward with energy and initiative.
WHAT YOU WILL NEED
- Experience developing brand and communications strategies within healthcare, pharma or wellness.
- Strong understanding of consumer behaviour, audience insight and brand growth principles.
- Experience building strategies from insight through to activation.
- Exceptional storytelling, presentation and communication skills.
- Ability to simplify complex information and identify opportunities others might miss.
- Experience contributing to workshops, stakeholder engagement and collaborative problem‑solving sessions.
- A balance of analytical rigour and creative thinking.
- A proactive mindset with a genuine passion for learning and growth.
WHO YOU ARE
You're someone who
- Is naturally curious and always asking better questions.
- Loves understanding how people think, feel and behave.
- Thrives on solving complex problems.
- Is comfortable with ambiguity and enjoys exploring new territory.
- Brings energy, positivity and collaboration to every interaction.
- Is ambitious about the work, but humble in how you approach it.
- Enjoys challenging conventional thinking and pushing ideas further.
- Wants to create work that has a meaningful impact on people's lives.
What can you expect from us?
At Grey, you'll have the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us.
We offer a competitive salary, lots of training, plenty of benefits and wellbeing perks too.
Inclusion & Belonging
At Grey, we know that the more diverse the input, the more famous and effective the output.
Different perspectives spark bigger ideas, braver creativity and better work - and that starts with how we welcome new talent.
We embrace applications from people underrepresented in our industry and value the unique skills, experiences and viewpoints everyone brings.
Our goal is simple: create a place where everyone can belong, and no one feels the need to hide any part of who they are.
That spirit runs through our application process too.
If there's anything - from neurodivergence, to a health condition, or any other circumstance - that might shape your experience, just let our People team know.
We'll work with you to make the adjustments you need to show your best, and we'll treat whatever you share with respect.
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Senior Brand Strategist employer: Grey Group
Grey Group is an attractive employer due to its strong emphasis on creativity and effectiveness in advertising. The company provides a supportive work culture that encourages professional development and recognizes employee contributions. With numerous awards and accolades, Grey Group offers employees the chance to work with some of the world's most influential brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grey Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grey Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grey Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grey Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grey Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grey Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grey Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grey Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grey Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grey Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
