At a Glance
- Tasks: Lead a dynamic marketing team and drive brand growth through innovative campaigns.
- Company: Established food business with a focus on creativity and collaboration.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Join a fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the food industry while leading exciting product launches.
- Qualifications: Experience in brand management, team leadership, and digital marketing.
The predicted salary is between 51750 - 63250 £ per year.
This is an opportunity to join an established and growing food business as Head of Marketing, leading a six-person marketing team and overseeing a diverse portfolio of owned and third-party brands.
The successful candidate will be responsible for translating global brand strategies into effective UK marketing plans, driving brand growth and delivering commercial objectives.
With a strong focus on innovation, the role will oversee new product launches, marketing campaigns and brand development, while maintaining and building on the momentum of an established marketing function.
The Role
As part of the role, the successful candidate will be required to
- Lead, manage and develop a six-person marketing team, ensuring strong performance and effective delivery.
- Translate global category and brand strategies into annual UK marketing plans and detailed activation calendars.
- Take ownership of a specific category, including brand plans, budgets, product launches and performance.
- Oversee the delivery of new product development (NPD), working alongside global category and NPD teams to deliver product launches and innovations.
- Work closely with Sales to develop commercial strategies, quarterly plans, retailer-specific presentations and shopper marketing activities.
- Plan and deliver marketing campaigns and activations, including trade events, brand collaborations and digital and traditional advertising.
- Manage marketing budgets, agencies, suppliers and external partners, ensuring effective use of investment.
- Monitor marketing performance, evaluate campaign effectiveness and report on KPIs and return on marketing investment.
- Manage consumer and shopper feedback, working with relevant teams to address feedback and implement resolutions.
- Build and maintain relationships with internal stakeholders, retailers, agencies, influencers and relevant industry organisations.
- The Candidate
- The successful candidate should be able to demonstrate/have experience in:
- Marketing & Brand Management: Experience in brand management, marketing planning and campaign execution, ideally within a branded FMCG environment, preferably food or drink.
- NPD & Innovation: Experience overseeing new product development and taking product launches to market, with personal accountability for delivery and results.
- Team Leadership: The ability to lead, motivate and develop a team while remaining hands-on with marketing activities and execution.
- Commercial Awareness: Strong commercial understanding, including experience managing budgets, monitoring financial performance and making data-led decisions.
- Retailer & Stakeholder Management: Experience working collaboratively with Sales teams and adapting marketing propositions and presentations to different retailers and channels.
- Digital Marketing: A good understanding of digital marketing, social media and associated tools.
- Project Management: Strong planning and organisational skills, with the ability to manage multiple activities, deadlines and competing priorities.
- Communication & Influencing: Excellent communication skills, with the confidence to present ideas, influence stakeholders and build effective internal and external relationships.
- Analytical Skills: The ability to evaluate marketing performance, interpret data and identify opportunities to improve campaign effectiveness and return on investment.
Head of Marketing in England employer: Gregory Walker
Join one of the UK's fastest-growing manufacturers as a Health, Safety and Environment Manager in Gravesend, where you will play a pivotal role in fostering a robust health and safety culture. Our company prioritises employee engagement and development, offering comprehensive training and growth opportunities within a supportive work environment. With a commitment to compliance and excellence, we ensure that our team is equipped to maintain high standards while contributing to the production of quality food products.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gregory Walker and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gregory Walker are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gregory Walker on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gregory Walker. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gregory Walker. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gregory Walker:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gregory Walker’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gregory Walker
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gregory Walker will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gregory Walker, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
