At a Glance
- Tasks: Lead Greggs' social media strategy and create engaging content that showcases our brand.
- Company: Join Greggs, one of the UK's most loved brands, in a creative role.
- Benefits: Enjoy competitive salary, bonuses, discounts, and flexible working options.
- Other info: Dynamic work environment with opportunities for career growth and personal development.
- Why this job: Shape the future of social media for a beloved brand and connect with a vibrant community.
- Qualifications: Proven experience in creating successful social media content and strong creative instincts.
The predicted salary is between 70000 - 70000 £ per year.
We have an exciting opportunity for a Social Media Lead to join Greggs and shape the future of one of the UK's most loved brands on social media. Fast, original and relentlessly creative, you'll use social media to bring the story of Greggs to life, creating ideas and content that could only come from our brand. You'll build an engaged and participative community, create standout campaigns and content, and help make Greggs best-in-class on the platforms that matter most.
From showcasing our products, people and culture to spotting reactive opportunities and driving commercial results, you'll help more people discover what makes Greggs special while delivering social activity that grows engagement, strengthens our brand and supports sales.
About the role:
- This is a full-time role, however flexibility in this will be considered.
- The base location for this role is Greggs House, Newcastle Upon Tyne, NE12 8BU.
What you'll do:
- Define and Deliver Greggs' Social Media Strategy: Own and evolve Greggs' long-term social media strategy, ensuring alignment with brand, customer and commercial objectives. Identify emerging consumer behaviours, platform developments and cultural trends, turning insights into opportunities that keep Greggs at the forefront of social media.
- Tell the Greggs Story: Bring the Greggs brand to life through engaging social content that showcases our products, shops, colleagues, customers and communities.
- Create Outstanding Content and Ideas: Develop, write, film and edit original social content across multiple formats and platforms.
- Develop Campaigns That Drive Trading: Partner with PR and creative teams to develop integrated campaigns that launch products, promote categories and support key business objectives.
- Build and Grow the Greggs Community: Develop a thriving network of creators, colleagues, customers and brand advocates who actively share and champion Greggs content.
- Measure and Optimise Performance: Define, monitor and report on social media performance against engagement, brand and commercial KPIs.
- Lead Partnerships and Agencies: Manage relationships with social media, creator and production agency partners.
About you:
- You will fit right into this role if you have a proven track record of creating successful social media content for a consumer-facing brand.
- Exceptional creative instincts and a natural ability to generate ideas that people want to talk about and share.
- A deep understanding of mass-market Britain, popular culture and the moments that shape online conversations.
- Strong content creation skills, including writing, filming and editing for a variety of social media platforms.
- Experience using performance data and insights to optimise content and improve results.
It would be great if you also have:
- Experience leading and developing team members.
- Experience working with creators, influencers and brand advocates.
- A strong interest in emerging technologies, including AI-powered creative tools and content production platforms.
About Greggs:
Here at Greggs, we love what we do, and we have fun! What makes us so special is our culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work.
Salary: Circa 70,000 per annum, depending on experience.
Contract Type: Permanent.
Contract Hours: Full time.
Closing Date: 26 November, 2026.
Social Media Lead in Newcastle upon Tyne employer: Greggs
At Greggs, we pride ourselves on fostering a vibrant and inclusive work culture that champions innovation and collaboration. As the Head of Data & AI, you will not only lead transformative initiatives but also benefit from a comprehensive management bonus scheme, generous annual leave, and extensive career development opportunities, all while being part of a company that values community and sustainability. Located in Newcastle Upon Tyne, you'll enjoy a supportive environment that prioritises work-life balance and employee wellbeing, making Greggs an exceptional place to grow your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greggs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greggs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greggs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greggs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greggs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greggs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greggs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greggs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greggs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greggs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
