Data Science Lead (Permanent) in Newcastle upon Tyne

Vacancy InformationWe have a fantastic opportunity for a Data Science and Insight Lead to join our Customer team here at Greggs. In this role you'll lead the way in transforming customer data into meaningful insight, helping us better understand our customers, create more relevant and personalised experiences, and make smarter business decisions. Through advanced analytics, predictive modelling and experimentation, you'll identify opportunities to strengthen customer loyalty, increase visit frequency and drive business performance. Working closely with stakeholders across the business, you'll turn complex data into clear, actionable recommendations that shape our customer strategy, marketing activity and commercial performance, ensuring we make the most of every opportunity to better understand and serve our customers. Management Bonus Scheme which is worth up to 17.5% of your salaryPension scheme with matching employer contributions up to 7%Company car or car allowanceColleague discount, up to 50% off our own-produced productsProfit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating dayThe opportunity to purchase additional annual leave twice a yearColleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted ratePrivate Medical Insurance which is free for you and subsidised for your dependantsIncome Protection should you become unable to work due to long-term sicknessDeath in service benefit which provides a lump-sum payment equal to 4 times your year's salaryVirtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your familyEmployee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal supportSavings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offersCareer progression and learning and development opportunitiesA company who cares about our communities; Click here to read about The Greggs PledgeColleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one anotherAbout the roleThis is a full-time role, however flexibility in this will be consideredWe know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their roleThe base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BUWhat you'll doUnderstand our customers Lead the development of customer insight, helping us better understand customer behaviour and the factors that drive loyalty, frequency and spendIdentify trends, opportunities and risks within customer data, turning insight into clear business recommendationsUncover the true drivers of customer and business performance, enabling confident, data-led decision makingUse experimentation and analysis to understand the impact of marketing, pricing and commercial initiativesDrive customer and commercial performance Use customer insight, predictive modelling and advanced analytics to identify opportunities to improve customer engagement, retention and business performanceDevelop approaches that enable more personalised customer experiences and communicationsHelp shape decisions that drive customer loyalty, increase visit frequency and support sustainable growthInfluence decision-making across the business Translate complex analysis into clear, actionable recommendations that influence senior stakeholders across Marketing, Commercial, Digital, Retail and FinancePartner with business leaders to ensure customer insight is at the heart of strategic and commercial decision-makingChampion a customer-led approach, helping teams across Greggs make the most of our customer dataLead and develop capability Lead, coach and develop a high-performing team, creating an environment where colleagues can thrive and deliver their best workFoster a culture of curiosity, continuous improvement and innovationKeep abreast of emerging trends and opportunities in customer insight, analytics and data scienceAbout youYou will fit right into this role if you: Have extensive experience analysing customer, transactional and digital data to understand customer behaviour and drive commercial decision-makingHave a proven track record of using customer analytics techniques such as segmentation, retention analysis, customer lifetime value (CLV), churn modelling and cohort analysis to deliver measurable business impactCan confidently translate complex data into clear recommendations, influencing senior stakeholders and challenging business decisions where appropriateHave hands-on experience designing and evaluating experiments, with a strong understanding of A/B testing, statistical significance and measuring true business impactAre highly proficient in SQL and comfortable working with large, complex customer datasets to uncover insight and answer business-critical questionsHave experience building dashboards and reporting that enable stakeholders to track performance and make informed decisionsCan balance analytical rigour with commercial pragmatism, knowing when further analysis is needed and when the business needs a recommendationHave experience working with customer data in a retail, loyalty, subscription, digital product or similarly customer-focused environmentHave successfully led, coached and developed high-performing analytics, insight or data science teamsHold a degree, or equivalent qualification, in a numerate or analytical disciplineIt would be great if you also have... Experience with predictive modelling, including propensity, churn, customer value or next-best-action modellingExperience using Python or R to support advanced analytics and data science activitiesKnowledge of CRM platforms, customer engagement tools and app analytics platformsExperience working with cloud-based data platforms such as Snowflake, BigQuery or DatabricksAn understanding of marketing effectiveness, attribution or incrementality measurementAbout GreggsHere at Greggs, we love what we do, and we have fun! Everyone's welcome at Greggs. Greggs Careers | About Greggs. Circa 70,000 per annum, depending on experience Contract Type Permanent Contract Details Monday to Friday, however some flexibility may be required depending on business needs Contract Hours Full time Head Office Business Unit