Greggs is seeking a Head of Loyalty to own the loyalty strategy, driving personalised experiences and commercial growth through data insight and technology. You will lead a team across Loyalty, CRM, Digital and Finance to evolve the app experience and reward mechanics. You will shape how we reward, engage and grow our customer base with a strong emphasis on propensity modelling, testing and real-time personalisation, delivering measurable value for millions of Greggs customers.
Loyalty Growth & Personalisation Lead employer: Greggs
At Greggs, we pride ourselves on fostering a vibrant and inclusive work culture that champions innovation and collaboration. As the Head of Data & AI, you will not only lead transformative initiatives but also benefit from a comprehensive management bonus scheme, generous annual leave, and extensive career development opportunities, all while being part of a company that values community and sustainability. Located in Newcastle Upon Tyne, you'll enjoy a supportive environment that prioritises work-life balance and employee wellbeing, making Greggs an exceptional place to grow your career.
